Case: Fisher-Price Toys‚ Inc. 1. Basic information 1) 2) Company: Fisher-Price Toys‚ Inc. (Industry: Child toys) Business dilemma: a rash marketing decision has to be made on carrying out whether a new quality product (product name: ATV Explorer) at exceptional high price or a new less-quality product at moderate price 2. Business dilemma 1) Key problem: (1) price-point: Cost for a projected toy can’t be made within budget‚ resulting in a much higher price ($18.5) than planned. High price disobeys
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Fisher-Price Case Analysis Fisher-Price Toys‚ a producer of quality toys for preschool children has to make a decision on whether to introduce a new riding toy (ATV Explorer) to the market. The company is faced with the difficult situation of whether to price this product higher than the usual price for Fisher-Price products. The company was unsure that customers would be interested in the product at a higher than usual price. SWOT ANALYSIS Internal Strengths * Fisher –Price ranked 3rd
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Based on the research data provided in the case study‚ Fisher- Price should initiate the production of the ATV explorer. Fisher- Price has an industry wide reputation of producing high quality toys with strong construction‚ good engineering and attractive design. Fisher-Price is the best-known brand for preschool toys (64.7%) with a market share of 74.7%. Moreover Fisher Price was also ranked highest at 82.7% in the brand loyalty measure for toys purchased most often. Observing their sales
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CASE ANALYSIS FRAMEWORK I. Problem Definition Fisher Price‚ a market leader in toys for preschool has traditionally sold quality toys at moderate price. The company has plans to introduce product in riding toy product line segment‚ research shows optimistic forecast at the projected price of $12. Unforeseen manufacturing cost has resulted in increase in retail price to $18. The Marketing VP is now faced with a dilemma regarding go-to market strategy of the product. II. Situation Analysis
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FISHER-PRICE CASE ANALYSIS I. PROBLEM The main problem facing Jack Asthalter‚ Fisher-Price’s marketing vice president is whether or not to move forward with the production of a new ATV Explorer toy. The extensive market research that Fisher-Price performed with children and their parents was very positive in favor of producing the ATV Explorer. Unfortunately‚ the production costs were going to exceed initial estimates of $12.00 retail and instead require a wholesale price of $9.20 per
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FisherPrice Toys‚ Inc. El problema: Un producto (ATV Explorer) del que se estimaba vender 1 millón de unidades por 12$‚ no se puede sacar al mercado por menos de 18‚5$ pvp. ¿Se mantendrá la demanda? ¿Cuántos fabricar si es que se fabrica? La política de la empresa ha sido históricamente vender juguetes de menos de 5$ aunque desde hace años tienen varios ejemplos de productos de 10-14$ que han tenido éxito. Rechazo de la "vieja guardia". Empresa y entorno competitivo: - Fisher-Price (FP) tiene
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history: 1.the toy industry is composed of a few large firms and several hundred small manufacturers. 2. The toy industry is highly seasonal. 3. Chain store were likely to continue to be major vendors of toys. 4. Toy industry observers break down the types of toys available into four categories: a. prestige items b. staple nondiscount toys c. semidiscount items d. extreme discount toys. Company background The company was founded in 1930 and the organizer thought each toy must have five qualities:
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Innovative Toys Inc. Case Analysis Innovative Toy is entering the infant toy market by distributing through supermarkets. It is important to analyze if our potential supermarket channel‚ Big Tiger‚ and Innovative Toys can find a place where there is a win-win situation and where both companies are pursuing the same objectives. It is important to analyze the pros and cons of spending the marketing budget on trade promotion or advertising. It is important to note that the success of Innovative toys and
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Principal of Management Case Study: Toys Galore The Case Toys Galore is a major manufacturer of toys which faces uncertainty about demand for its toys during the Christmas season. If there is a high demand for toys‚ and if Toys Galore: * Is fully able to meet this demand‚ then it makes additional revenue of $4m. * Is partly able to meet this demand‚ then it makes additional revenue of $3m * Is able only to supply at a low level‚ then it makes no additional revenue.
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INTRODUCTION Toy World‚ Inc. was a manufacturer of plastics toys for children. Its product groups included toys cars‚ trucks‚ construction equipment‚ rockets‚ spaceships and satellites‚ musical instruments‚ animals‚ robots‚ and action figures. The products are a wide range of designs‚ colors‚ and sizes. This kind of business was a highly competitive business. Moreover‚ this industry was populated by a large number of companies‚ which were short on capital and management talent. Since capital
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