Mission Statement: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit. (source: Southwest.com website) Vision statement: Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce
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Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money‚ but lots of personality. Marketing itself as the LUV airline‚ the company featured a bright red heart as its first logo. In the 1970s‚ flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days‚ Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased
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MAJOR CARRIERS Figure 1. Growth of Emirates through years Gulf Air reduced its number of weekly flights from Dubai from 80 to 39 in 1984. In response to this‚ Sheikh Mohamed bin Rashid Al Maktoum decided to create a new airline and thus began the era of Emirates airlines. Emirates was established in 1985 with two Boeing 727s from the royal fleet and an Airbus and a Boeing leased from Pakistan International Airways(PIA). It was initially the flag carrier of UAE. It carried 86‚000 passengers in
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MANAGERIAL ECONOMICS ECO 556 BM221 4c “DEMAND FOR VE MICROWAVE OVEN” TABLE OF CONTACT 1.0 INTRODUCTION 2.0 METHODOLOGY 3.0 DATA DEMAND FOR VE MICROWAVE OVEN 4.0 EQUATION 5.0 FINDINGS AND INTERPRETATION 5.1 Evaluation of Statically Significant At 95% Or Significant Level for Each Independent Variable. 5.2 Interpretation Coefficient of Determination 5.3 Interpretation of F-Test 5.4 Interpretation of Standard Error of Estimate 5.5 Derivation of Demand Curve 5.6 Elasticity of Demand
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Executive Summary Porter Airlines is a continued success in the short haul air travel business. Its low cost structure has enabled them to be proactive in the industry and gain a fairly large market share. Porter’s strategic successes include its quick turnaround time upon departure and arrival‚ its competitive ticket pricing‚ web ticket sales and its exceptional customer service. In addition‚ Porter’s low cost and low maintenance on their Q400 turboprops give them a competitive
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I. Economy The economy plays a very large part in the airline industry. Recessions are known to cause less demand for air travel for both business and leisure travelers. The financial crisis in 2008 had an extremely negative impact on the industry. The companies saw sharp declines in both passenger traffic and profit margins. While the industries are still in a sensitive spot‚ the US airlines managed to make a small profit in 2009. Thanks to the efforts of combating the dwindling demand by shrinking
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Case Study on Leadership Styles 1. Devon seems for me to have task-oriented or transactional leadership style. His opinion about being a leader is that the one who is successful should be able to exert power. The transactional leader is provided with the power for particular task performance‚ as well as for the reward and punishment of his subordinates. And Devon considers that leadership constitutes predominantly actions the person takes with his employees. For him it is everything about appropriate
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April 2008‚ Delta Airlines announced its intention to merge with and absorb Northwest Airlines‚ formerly known as Northwest Orient. Delta Airlines had already grown through the acquisition of Northeast in 1972 and Western Airlines in 1986. Northwest was also a large airline‚ having absorbed Republic Airlines‚ itself a merger of North Central Airlines‚ Southern‚ and later Hughes Air west. Republic had an important hub in Memphis‚ as did Federal Express. The result would be global airlines with hubs in
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1. What could Helen have done differently to get started on the right foot with her new team? To go beyond management and enter the leadership role‚ one must not make some of the novice mistakes‚ Helen‚ a recent Masters of Public Administration (MPA) graduate made in the case study. Although Helen used the technical knowledge acquired throughout her schooling‚ as the new leader‚ she was not prepared to be a person in authority. Three months after receiving her degree‚ Helen came into her new position
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