01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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November 1992) “Sampling and Statistical Inference”‚ Arthur Schleifer (HBR‚ August 1996) “Decision Analysis”‚ (HBR‚ December 1997) 3 Widely used Books for Quantitative Methods • Dance with Chance • Black Swan 4 QUANTITATIVE METHODS CASE MAPPING Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal‚ ordinal‚ interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis
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CHAPTER 1 Background to the Study Ghana‚ a West African English speaking Republic covers an area of approximately 238‚540 km2. It is bordered on the north and north-west by Burkina Faso‚ on the east by Togo‚ on the south by the Gulf of Guinea‚ and on the west by Côte d’Ivoire. Ghana gained independence from Britain in 1957 and thus became the first independent majority-ruled nation in sub-Saharan Africa. Its education system in the first one and half decades after independence had been described
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Chuck and Don’s Pet Food Outlet commits their employees to “do the right thing” for their customer base (ChuckandDons‚ n.d.). Can one company build success on this strategy alone after starting out training and boarding pets? An evaluation of the market and completion and the pricing and retail strategy implemented by this company offers insight into the potential for Chuck and Don’s success. Market Situation How smart is it for a specialty company limiting itself mostly to pet food for dogs and cats
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2008 Othello Question “Othello’s foolishness rather than Iago’s cleverness leads to the tragedy of Shakespeare’s Othello” Discuss this statement supporting your answer with the aid of suitable reference to the text. At the start of the play Othello seems to be prudent‚ impeccable and unduly romantic. Othello and Desdemona were clearly passionately in love‚ we see this when Desdemona and Othello elope and Desdemona stands up to her father stating that she is “hitherto” his daughter. The couple are
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39 GDP 39 Banking 40 Foreign Trade Policies 41 Currency 42 Organizational Structure of In-N-Out 43 Organizational Structure of In-N-Out in Vietnam 46 References 50 Introduction of In-N-Out The In-N-Out chain of burger food restaurants is a fast food chain located regionally in the western part of the United States. It was established in 1948 by Harry Snyder with the able assistance of his wife Esther. They pioneered the first store in California with the In-N-Out burger at their first
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Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006)
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Kudler Fine Foods Human Resources is a good looking from the employee side‚ they have one of the best recruitment and training programs I have seen. The company recruits employees primarily from outside organizations but only for entry level and all the other positions are posted internally within each store. I believe that giving the opportunity to your current employees for the available positions will encourage them to perform better if they get the job. The training involved in the “New Employee
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Chapter 1 INTRODUCTION Background of the study What is the best thing here in the Philippines? Well‚ some says “our beaches”‚ while other says “our culture”‚ But everyone will say “our food”. Yes‚ there are no questions when it comes to Filipino Food. We Filipinos have a love affair with food. Filipino likes to eat is not enough because Filipino loves to eat food is the best way to describe our relationship with food. An average Filipino eats at least four times a day. The daily meal is consisting
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Jim Rice sat in the back seat of a black Mercedes S-class as it drove the streets of Handan. He referred to the city‚ roughly 450 KM south of Beijing‚ as “a small Chinese town of 8.9 million people”. While it wasn’t part of his immediate plans‚ Rice was here to form the ties necessary to set up a future poultry operation. Beside him sat the Vice Mayor for agriculture‚ his chaperone on a tour of the city designed to showcase the quality of its land and its animal husbandry practices. Looking ahead
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