Google Inc. Study Questions 1. What were the key factors behind Google’s early success? 1. Better search algorithm (PageRank). 2. More indexed web pages (over one billion in the first year) 3. Fast‚ and user-friendly interface and search experience. 4. Effectively being able to monetize searches 2. Do you expect the search business to become more concentrated (i.e.‚ dominated by fewer firms)? Is search a winner-take-all business? I do expect that the search business will become
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An Assignment of Business Ethics & Corporate Governance CASE STUDIES Module I BHOPAL GAS TRAGEDY December 3‚ 2009‚ marked the 25th anniversary of the world’s worst ever industrial disaster - the gas leak that occurred at Union Carbide India Ltd’s (UCIL) pesticide plant in Bhopal (Madhya Pradesh‚ India). The tragedy that instantly killed more than 3‚000 people and left thousands injured and affected for life‚ occurred when water entered Methyl Isocyanate (MIC) storage tank No. 610
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and over again to communicate their ideas to a mass audience. After spending over a decade preforming detailed scientific research he packed up his microscopes and flew to shipped off the University of Southern California School of Cinematic Arts to study film and become a better communicator. In his book Don’t Be Such a Scientist he goes into great detail about his experiences and the lessons he learned. Randy Olsen’s books is not an information guide on how scientist should communicate‚ it is a book
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--------------------------- 10 EXECUTIVE SUMMARY The purpose of writing this report was to illustrating self understanding on the main HR problems based on the case briefing notes named The Search for a New HRM Solution. Research for this report involved with the identification and evaluation on the main HR challenges to Google in attracting and motivating staff‚ recommendation of related human resource practices to those challenges with reasons‚ and an implementation plan for the changes. The
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1) Factor behind Google early success: a) Advanced Algorithm. b) The high growth of World Wide Web c) Better and more efficient algorithm d) Receive great funding from two huge venture capitals e) Well combined CPC and CPR to charge the advertisers f) Business Model innovation (Search engine‚ contextual‚ Froogle‚ local advertiser‚ etc.) g) Product Improvement (fine tune the algorithm‚ give software to optimize clients’ ads) h) Innovation management (Google unique atmosphere that is very supportive
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A3 (Delete the “Topic No” for Assignment 2). B.2 Instructions for Assignment 1 1. Your report should contain the following sections in the order given below: Section 1: Introduction and Background Section 2: Discussion of Current Issues Section 3: Case
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external factors that are influencing Google and will force it to adapt in order to continue its success and market edge. Although all of these changes can be a threat for Google‚ and they also represent an excellent chance for Google to improve their company and products offered. One of the biggest external factors that influence Google is the constantly changing Mobile technology and communication market. Phone technology is constantly changing and Google must be able to change alongside it to
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Ethics Case Study Ethical business behavior can be defined by business leadership. “Generally speaking‚ an action or choice can be considered ethically correct if it’s honest‚ fair‚ supports a beneficial outcome for both parties‚ and generally enables the overall corporate image and vision” (Definition of Ethics‚ 2002). In the following we will discuss how economic pressures on China‚ Jamaica‚ and America play a role in the ethical decision-making for financial‚ environmental‚ and cultural issues
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determine what is “foreseeable” or “reasonable” • Ethics‚ Law‚ and CSR o Ethics: study of right and wrong behavior o Business ethics: study of right and wrong behavior in the business world o Moral minimum: the minimum acceptable standard for ethical business behavior‚ normally considered compliance with the law o Corporate Social Responsibility (CSR): the idea that corporations should be accountable to society for their actions • 3 Approaches to Ethics o Duty-based: What are the relevant rules?
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Case Summary: Between 1966 and 1975‚ Orkin Exterminating Company contracted with their customers a “lifetime” termite protection control if the contracted customers continue to pay the annual renewal fee. But‚ this contract became too expensive for Orkin when US suffered price inflation. It decided to increase annual renewal fee by 40 Percent. Few persistent customers were able to escape the rate increase through an accommodation plan‚ while most customers were not informed about this possibility
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