2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning‚ and explain the utility‚ of the case study method‚ a method often practiced but little understood. A “case study‚” I argue‚ is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus‚ the case study method is correctly
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even more consumers into the fold. Coke has its everything to make their business bigger and bigger. QUESTIONS: 1. Describe the various IT- enabled initiatives discussed in this case study and categorized them as either above-the-line‚ below-the-line‚ or some combination of the two. ANSWER: From the case study paragraph two‚ ‘a multitude of IT systems are constantly churning in the background‚ not only keeping the organization running‚ but also keeping it running ahead of the competition.’
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ANALYZING A CASE STUDY STAGE 1: QUICKLY GO THROUGH THE GENERAL SCENARIO PRESENTED TO GAIN A GENERAL UNDERSTANDING OF THE SITUATION. Underline/highlight information which may indicate problems exist STAGE 2: EXAMINE THE QUESTIONS CAREFULLY Read the questions several times-work out what is asking of you STAGE 3: READ THE CASE AGAIN VERY THOROUGHLY Look for evidence STAGE 4: PLAN YOUR ANSWER-SOME GUIDELINES You must be able to cite evidence (s) to support your arguments Apply your knowledge
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must be your own. • If you copy from someone else or allow another candidate to copy from you‚ or if you cheat in any other way‚ you may be disqualified from at least the subject concerned. • You must always keep your work secure and confidential whilst you are preparing it. If it is stored on a computer network‚ keep your password secure. When printing work‚ collect all copies from the printer and destroy the copies you don’t need. • Any materials (e.g. books‚ information from the Internet you have
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Rijul Chauhan English 1101 13th February‚ Microsoft vs. Apple Corporation Microsoft and Apple Corporation‚ the two giants of the Silicon Valley have always been a good subject for debates. It’s not just a race of market values‚ though. At battle is the very fundamental core about the future of technology. Both the companies were started by college drop outs. Bill Gates and Steve Jobs share many things in common‚ such as‚ they chose similar college degrees and career paths‚ despite their dollar worth
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Case Study One: Amazon.com Amazon started as an e-commerce book site and has now added music‚ toys‚ electronics‚ software‚ and home improvement equipment to its list of product offerings. The Amazon supply chain is longer than that of a bookstore chain such as Borders or Barnes and Noble because of the presence of an additional intermediary—the distributor. The distributor margins in the Amazon supply chain can also be viewed as an increase in cost. However‚ Amazon has exploited several opportunities
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potential‚ once they have satisfied their more basic needs. Maslow’s hierarchy of needs theory is described on page 247. Maslow also provided his own account of the healthy human personality. Psychodynamic theories tend to be based on clinical case studies and therefore lack accounts of healthy personalities. To come up with his account‚ Maslow studied exceptional historical figures‚ such as Abraham Lincoln and Eleanor Roosevelt‚ as well as some of his own contemporaries whom he thought had exceptionally
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Submitted for Course SSC 130 Essentials of Psychology April 12‚ 2013 05020601 Case Study Number One: The Case of Confusion 1. The subfield of psychology that will be of greatest relevance is the behavioral perspective. This perspective has made contributions in diverse areas such as: treating mental disorders‚ curbing aggression‚ resolving sexual problems‚ and ending drug addiction. 2. The cognitive perspective would be most helpful. The focus of this perspective is how people think
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Quantitative Methods • Dance with Chance • Black Swan 4 QUANTITATIVE METHODS CASE MAPPING Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal‚ ordinal‚ interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis Dilemmas Abstract Meant for ‘Scales of Measurement’‚ this case study presents Raghu’s • analysis dilemma‚ the owner-manager of Matrix canteen‚ which sells
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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