Introduction Haier is the world’s 4th largest white goods manufacturer. The business scope of Haier is technology research‚ product development and manufacturing‚ trade and financial services. The key products are refrigerators/freezers‚ commercial air-conditioners‚ microwave ovens‚ washing machines‚ dishwashers‚ televisions‚ mobile phones‚ and computers‚ etc. Haier has 240 subsidiary companies and 30 design centers‚ plants and trade companies and more than 50‚000 employees throughout the world. Haier specializes
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the Boston Consulting Group company) are used for developing marketing strategies and performing marketing analysis related to planning and analysis of portfolio of products and services (market offering). The portfolio of market offering analyzed with the BCG Matrix Tools is generally portfolio of products and services offered by the company and company’s competitors. The BCG Matrix is also used for strategic analysis of company’s SBUs or strategic business units. In both cases the purpose of the BCG
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Haier Group Company Zengyu Xiao MGMT 335 Prof. J McDaniel October 9th 2014 Catalogue The Company 3 Company Name 3 Company History 3 Company Background 7 Nature of the Business 9 Company’s Vision Statement 11 The Customer 15 Company Mission Statement 15 Organizational Goals 16 Order Qualifiers 18 Order Winners 19 The Environment 23 Company SWOT Analysis 23 Porter’s 5 Forces Analysis 24 Environmental Scan 28 Organizational Strategy 29 Research 30 1 THE COMPANY 1.1 Company Name: Haier Group
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HAIER: TAKING A CHINESE COMPANY GLOBAL Group: 9 Hunny Agarwal (102) Hakim Datawala (115) G. H. Krishna (118) Sushant Mondal (137) Abhishek Parekh (142) Anirban Sengupta (150) Haier Group: Highlights Number one company by Asian Wall Street Journal China’s largest Home Appliance Manufacturer Largest Player in the compact refrigerator market worldwide Brand “Haier” is recognized worldwide Haier Group: Challenges Declining Profit Margins; from 9.4% to 2.6% Overcapacity of white goods in Chinese Markets
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2O1r PANKAJ GHEMAWAT TI.IOMAS M- HOUT ]OItDAN SIEGEL Haier’s f‚r.S. Refrigerator Strategy The obiectiue of most Chinese enterprises is to export products and earn foreign currency‚ exploing easier markets first like Southeast Asi1. . . Our purpose is to establish a branil reputation Ay ‚ Tirit penitrating dfficult markets such as the United States. . . . All success relies on one thing in werseas iark*s---ereatingi Iocalized U.S. brand instead of an imported Chinese brand. We see an-opportunity
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Analysis organizational capabilities of Haier Group As we all know‚ Haier Group is a Chinese multinational consumer electronics and home appliances company. Its products include air conditioners‚ mobile phones‚ computers‚ microwave ovens‚ washing machines and so on‚ and also has been received a big success and good reputation in the world. There are some reasons for organizational capabilities about why Haier Group could achieve a big success. About human capabilities‚ it should not be ignored
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This version: 16 January 2006 This version: 16 January 2006 ACCELERATED INTERNATIONALIZATION BY EMERGING MULTINATIONALS: THE CASE OF WHITE GOODS ACCELERATED INTERNATIONALIZATION BY EMERGING MULTINATIONALS: THE CASE OF WHITE GOODS Andrea Goldstein OECD Development Centre 2‚ rue André Pascal 75775 Paris Cedex 16 France Tel. 33 1 4524 8946 Email andrea.goldstein@oecd.org Federico Bonaglia OECD Development Centre 2‚ rue André Pascal 75775 Paris Cedex 16 France Tel. 33 1 4524 9603 Email federico
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1. Why was Haier so successful in China? Since 20 years ago‚ 1984‚ Haier was founded and quickly became the largest white goods factory from a little and nearly bankruptcy company. Without a doubt‚ Haier is very successful in china. As we look through Haier’s history‚ they have many factors make their success: 1) Good Reputation of high quality: After Haier was setting up‚ it began to develop a reputation for its refrigerators. It build up the best quality system and get the highest reputation
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OP321 Assignment: Week#11 Haier case study Date: Nov7‚2014 1. What was their competitive strategy& order winner? Product innovation is Haier’s competitive advantage‚ which combined with supply chain innovation. Based on different customer’s lifestyle‚ Haier focus on product differentiation‚ which produced hundreds of unique products across Haier’s strategic model with low-end‚ value‚ and high-end brands. Such competitive advantage is created by supply chain innovation. Haier cooperate with suppliers
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Abstract Haier makes‚ designs and sells home appliances such like washing machines‚ air conditioners and refrigerators around the world. Haier founded in China in the mid of 1980s by Zhang Ruimin‚ and it has become one of the country’s leading brands today. In 2006 Haier was ranked as the world’s sixth largest maker of large kitchen appliances with a 4% global market share. In this paper‚ it is going to analysis Haier’s performance management‚ why Haier is so successful and challenges that Haier will
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