Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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Reading is an important skill in academic study. It is crucial to have a good reading ability. There are several reading strategies are mentioned in this course. In this essay‚ I will mainly talk about three skills‚ which are how to improve reading comprehension‚ reading speed and how to make notes. And I also will explain how I will use these strategies to support my study. To start with‚ how to improve reading comprehension‚ active reading strategies are required. While I am reading an article
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Wenyan Liu Individual Assignment #1 4/5/2015 MBC619 Corporate Strategy Boeing Corporate-level Strategies Analysis and Recommendation Modified parts are underlined Two main business units of Boeing are “Boeing commercial airplanes and Boeing defence‚ space & security‚ in which the products and modified services are based on providing commercial and military aircrafts‚ satellites‚ weapons‚ electronic and defence systems‚ launch systems‚ advanced information and communication systems‚ and performance-based
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IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A) and (B) Questions to the (A) case: 1. Marianna Barner should decline the invitation for IKEA to have a representative appear on the upcoming forecast of the German video program. The producers of the documentary invited them to take part in a live discussion during the airing‚ and while this offer does sound beneficial for IKEA to educate the public and the producers of the current efforts taken to fight child labor‚ it would not be
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Operations Strategy in a Global Environment International Operations at General Motors For years‚ General Motors dabbled with the idea of becoming a truly global business. While the firm exported its cars to several other countries and had a few plants outside the U.S.‚ it remained predominantly a North American enterprise. Just a few years ago‚ for example‚ 80% of the firm’s vehicles were made in North America. Cars made elsewhere were often retreads of older
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Student author May 29‚ 2011 Student author May 29‚ 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S
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1. Silver question from the week 12 reading. Describe the role of silver in global commerce between 1450 and 1750. According to Strayer’s text‚ silver in the global commerce between the years 1450-1750 “went around the world and made the world go round”. My interpretation of this would be that the world and global commerce during this time depended on silver to thrive. Silver became the top reason for trade during this frame of time. The first link to be developed between America and Asia was brought
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Week 1: What is digital media culture? Levy: Cyberculture Digital requires a computer – different type of language‚ 0s and 1s ICT: information and communication technology Digitizing consists in translating it into numbers (p.32) The higher the number of bytes‚ kilobytes‚ more ty/info Cyberculture: as a form of utopian society changed through ICT Refers to the Internet as Barlowian cyberspace Lévy argues that with the spread of the Internet new forms of knowledge and new forms of its distribution
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table above. Many of the competitors try to give a positive ecological feedback of their company as developed in the table in Key initiatives. I however didn’t find any information on Mariott green movement in the few pages i red. 3- Global strategies generation and selection In this few pages they mentioned Mariott settled a «loyalty program to reward faithful customers». In return of the multiply advantages customers gain from this reward program‚ customers began to identify themselves
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Global Business Ethics Case Study Sophie and Carling Ltd. Paris‚ France 1. What are the main ethical issues? a) Corruption: Soroprom CEO handled $75‚000 in cash to Sophie‚ thanks for work and this serves as a gift to her. Sophie accepted that because she wanted to use this money to pay her lawyer’s bill to keep custody of her children. b) “Necessary sex” for the interests: Sophie attracted her supervisors‚ male co-workers. She used “necessary sex” to achieve her ambitious goal‚ she became
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