BACGROUND Company History | Harrah’s Timeline 1937: Bill Harrah opens his first bingo parlor in Reno‚ Nevada. 1946: Bill Harrah opens Harrah’s Club at its present location on North Virginia Street in downtown Reno. 1955-56: Harrah’s purchases several clubs at Lake Tahoe in Stateline‚ Nevada‚ beginning what would become today’s Harrah’s Lake Tahoe. 1959: Harrah’s begins expansion of Lake Tahoe facility‚ including the world famous South Shore Room. 1962: Harrah’s constructs 400-room hotel
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Briefly discuss Harrah’s marketing information system‚ using Figure 4.1 as a guide. Harrah’s marketing information system is well developed from the top down. It follows a kind of circular flow that enables it to be the best in the entertainment experience world. It follows figure 4.1 of our book to perfection. At the core of its marketing information system is the relentless will and dedication to know its customers as best as possible. The nucleus of the core is the Total Rewards programs
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Information Systems A Case Analysis Report on HARRAH’S ENTERTAINMENT INC. Submitted By Group 6 | Subgroup 2 17th March 2011 Harrah’s Entertainment Inc. 1) Discuss the factors that drove Harrah’s customer relationship strategy. Harrah’s had decided to make customer loyalty as their core competency since they believed they could become the industry leader based on this skill. The initial focus was to trace the customers who were showing little loyalty to Harrah’s and visiting their competitors
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COMPANY Case Harrah’s Entertainment: Hitting the CRM Jackpot Joseph‚ a 30-something New Yorker‚ recently went on a weekend trip to Atlantic City‚ New Jersey‚ where he hoped to stay at one of his favorite Harrah’s resorts and enjoy some gaming and entertainment. Unfortunately for Joseph‚ he picked a weekend when all the hotels were booked solid. But after swiping his Harrah’s Total Rewards card to play the tables‚ the pit boss came by and directed him to the front desk. He was told that a
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Harrah’s Entertainment – Think Piece Organizational Assessment: Harrah’s Entertainment is one of the largest casino based entertainment companies in the US. They have invested a heavy amount of 100 million $ in information technology and they have moved away from “product centered” to “customer centered”. They use a strategy of “Database Marketing” where they utilize their collected data to make business decisions regarding marketing. They have an extensive rewards program where regular customers
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strategies to acquire customer’s from their competitors and retain their old customers by following their betting patterns. 3. How does Harrah’s integrate various elements of its marketing strategy to deliver more than the results of Data Base Marketing ? Can Harrah’s Strategy be replicated? By integrating various elements of its marketing strategy Harrah’s was able to track its customers over time. This helped them discover the right marketing instrument‚ for the right behavior modification
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Harrah’s Entertainment‚ Inc. 2010 Investor Presenta8on Forward Looking Statements Certain informa‚on in this presenta‚on may be considered forward-‐looking informa‚on within the meaning of the Private Securi‚es Li‚ga‚on Reform Act of 1995. This informa‚on is based on the Company’s current expecta‚ons and actual results
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gambling habits. By calculating revenues generated by customers using the “observed win” method‚ Harrah’s will be short sighted in its approach and the results for the revenues generated will be inaccurate. For example‚ new customers who are just starting out to play in Harrah’s casinos might initially generate low amount of “observed win” for the company as they have little or no loyalty to Harrah’s. However‚ these players might actually have huge potential to generate large amount of wins for the
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Individual Case Assignment: Harrah’s Entertainment‚ Inc. 1. What are the objectives of the various Database marketing (DBM) programs and are they working? There are two main overall objectives of Harrah’s Database marketing (DBM) programs. First‚ Harrah’s strived to build‚ increase and retain customers’ loyalty to their brand‚ similar to the way people tend to be loyal to their mechanic or hair dresser. The strategy to achieve this goal was to ensure that they crafted and sustained a relationship
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Statement of the Problem: A. Main Problem: Do these marketing results for Harrah Entertainment just a one-shot event or could they be achieved on a yearly basis even if the competition is copying it? B. Sub-Problem: How much do these marketing efforts have contributed to Harrah’s overall performance? IV. Objectives: 1. To be able confirm if the current marketing efforts is not just a one-shot deal. 2. To come up with marketing enhancements
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