Bojan Nožinić Seminarski rad Metode poslovnog upravljanja CRM FAILURE RATES Failures‚ trends and the uprising of the social media What’s it all about? Customer Relationship Management‚ or CRM‚ is an information technology industry term for methodologies‚ strategies‚ software‚ and other web-based capabilities that help an company to organize and manage customer relationship. For instance‚ if a marketing department runs an outbound campaign‚ all of the information about the customers and
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significant interest from both academicians and practitioners‚ customer relationship management (CRM) remains a huge investment with little measured payback. Intuition suggests that increased management of customer relationships should improve business performance‚ but this intuition has only inconsistent empirical or real world support. To remedy this situation‚ this study identifies a core group of expected CRM benefits and examines their ability to increase a firm ’s value equity‚ brand equity and
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HILTON HOTELS CASE Business Context/Key Business Drivers Hilton Hotels is one the biggest lodging company worldwide and has been recently acquired by Blackstone Group. In 2007 Hilton’s portfolio characteristics are: • close to 3‚000 hotels between all its brands; • Properties can be: a) directly owned; b) managed; c) franchised. The latter is the most common solution; • covers almost the possible spectrum of lodging. The IT function is considered part of the core business and the
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CNN News reported in November 5‚ 2015 that Melco Crown Entertainment‚ a gaming tycoon open its latest resort namely Studio city in the gaming capital Macau. In the open ceremony‚ a short film was commissioned by the resort‚ starring Martin Scorsese‚ Leonardo DiCaprio‚ Robert De Niro and Brad Pitt. Studio city also invited many Hollywood A-listers to come to the ceremony. Moreover‚ the resort adopts a number of non-gaming attractions including 4D Batman simulator ride‚ magic show by world-renown
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It is often said the hardest thing to do in sports is hit a baseball. Hitting a round ball with a round bat is nearly impossible. How do hitters do it? Hitting is much more complex than making contact between the ball and the bat. Hitting is fundamental. One needs excellent hand-eye coordination. How does one hit a baseball? First off‚ one must have the proper batting stance. The proper stance is feet a little wider than shoulder width‚ knees bent and an almost straight upper body with both eyes
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The author here cites this case as a support to influence the importance of customer relationship management’s study in the present market scenario. Due to the facts of big bucks investment in this field while implementing CRM the case shows that it is becoming a rather de-motivating strategy for the companies to invest huge amounts of money in things that doesn’t seem successful‚ analyzing the past records. Customer relationship management is an approach to managing a company’s interactions with
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Case 1: Acclaim Entertainment Capital Budgeting: Multiple Projects with Unequal Lives Acclaim Entertainment‚ Inc. is a mass marketer of interactive entertainment software whose games can be played on such well known video game systems as Nintendo and Sega. Some of their more successful games include Mortal Kombat I and II‚ NBA Jam I and II‚ Maximum Carnage‚ Virtual Bart (Simpson)‚ and NFL Quarterback. Acclaim has also obtained licenses from True Lies‚ Batman Forever‚ and Spiderman. The interactive
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partnering with selective customers to create superior value for the company and the customer. Importance of CRM • • • • Growing de-intermediation process Growth of the services economy Emergence of TQM/ JIT/ MRP/ ERP Advent of digital technology/ complex products/ solution selling • Hyper competition • Changing customer expectation • Globalisation – global account management CRM Process CRM Formation • Purpose – Improve marketing effectiveness – Improve marketing efficiency • Programs – Continuity
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Office based CRM systems are powerful tools‚ but once outside a computer environment the user is completely disconnected from the wealth of information afforded by the CRM (Maximizer‚ 2015). The mobile CRM deployments were a huge benefit to Dow Corning and DirecTV. CRM was implemented on mobile devices and also on tablets. This provided great connection between the customers and the company. The goal for Dow Corning and DirecTV was to provide excellent customer service and to make it easy for Dow
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Jackpot Giant slot review While we rarely think any Playtech progressive jackpot slots apart form the Marvel series‚ there are some gems that you might not want to miss – one of them is the Jackpot Giant slot game‚ that transfer you on a tropical island during the Stone Age‚ where the giants are cute and volcanoes are erupting gold coins. Today we will check the game’s features‚ design and jackpot amounts and see where you can play it to enjoy the game and get an amazing casino bonus. Jackpot
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