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    CHAPTER ONE INTRODUCTION 1.0 Background to the Study Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales‚ a substantial number of consumers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loyalty to one’s product or service. Brand loyal consumers are more likely to choose their preferred products and/or

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    Table of Contents 1- Introduction 1 1.1 Topic 1 1.2 Background and Context of Study 1 1.3 Rationale of Study 2 1.4 Research Question 2 1.5 Research Objectives 2 1.6 Hypothesis 3 2 - Literature Review 3 2.1 Retail Industry (Retailing) 3 2.2 Definition of Strategy 4 2.3 Pricing Strategy 5 2.4 Types of Pricing Strategies 5 2.4.1 Penetration pricing 5 2.4.2 Skimming pricing 6 2.4.3 Competition

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    Amelia Lynn AP Lang Alexie: The Joy of Reading 1. Superman is breaking the door down and saving lives. Alexie is trying to save our lives and not fall into peer pressure. He says this many times near the end of the essay. He wants better for the Indians on the reservation. Alexie relates to Superman because Superman is a hero who saves life and Alexie is a hero to the students and his saving their lives. 2. Alexie repeats the verb “read”. You could tell by the amount of times he mentions reading

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    History can be viewed as a sequential series of indisputable events‚ whereas memory is of such events that are highly subjective‚ and affect the way in which they are perceived.We are shown this in the text ’The Fiftieth Gate’ which is a documented account written by Mark Raphael Baker as a historian‚ a father and also as a son. In order to discover his parent’s stories from both personal and professional views‚ the author revisits the past of his parents who both survived the Holocaust. In ’The

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    The DYMO Routing Protocol in VANET Scenarios Christoph Sommer and Falko Dressler Computer Networks and Communication Systems Dept. of Computer Sciences‚ University of Erlangen-Nuremberg‚ Germany {christoph.sommer‚dressler}@informatik.uni-erlangen.de Abstract—Coupling Vehicular Ad Hoc Networks (VANETs) with wired networks such as the Internet via access points creates a difficult mix of highly mobile nodes and a static infrastructure. In order to evaluate the performance of typical ad hoc

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    SWOT analysis of Hilton hotel Strengths • Hilton Hotel Corporation (HHC) is a well established organization and industry leader in the hotel‚ hospitality and gaming industry • HHC is well diversified across the industry with hotels in the high end‚ business and mid-priced classes in their product mix • HHC also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Weaknesses

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    affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables. Research Design Research data were taken from a survey carried out on 720 customers from a Spanish supermarket chain. A stratified selection by simple affixing was used. Out of the entire sample‚ 180 were participants in the retailer frequent shopper program that was in force at that moment‚ 180 in the card program and 360 were not participant in any loyalty program

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    “COLGATE DISTASTEFUL TOOTHPASTE” CASE STUDY Case Overview:- Colgate is a very well known company in the United States and is remembered for its toothpaste. It not only specializes in personal care but in household care as well. They are not only into oral care but in personal care‚ home care and pet nutrition as well. The New York based company also included Ajax‚ Fab‚ and Hill pet foods. Colgate is well known in other countries such as Australia‚ Latin America‚ Canada‚ France‚ and Germany.

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    INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:

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    Hilton Als‚ an African American man living in the mid 1900’s was a man with an identity crisis. As a gay man‚ he classified himself as a Negress throughout the essay he has written in which can often be defined as a single black mother. His dilemma toward his misunderstood identity was one that he published within his essay‚ The Women‚ which further explained and demonstrated the stereotypes Als’ viewed and identified with was pushed upon black women and on his own views and his opinions towards

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