Hilton Hotels Case Study One Situation Analysis Week Three Catherine Seeley University of Phoenix MKT / 551 Marketing Management TRGRAD24 Marlene Deatherage April 17‚ 2006 Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P’s marketing strategy will be recommended‚ and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the
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Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political Factor .............................................................................................................. 9 Economic Factors....................................................................................................... 11
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1. Analyze the attractiveness of the airline industry pre 9/11. How attractive was the industry before 9/11? Was it profitable? Was there growth? Was there strong competition or not? If so‚ in what sectors? PESTEL Analysis of the Airline Industry Pre 9/11 Political Government support for national carriers (Johnson‚ Gerry. 2011‚ pg51) Security Controls (Johnson‚ Gerry. 2011‚ pg51) Investment support Restrictions on migration (Johnson‚ Gerry. 2011‚ pg51) Deregulations
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Harrah’s Entertainment – Think Piece Organizational Assessment: Harrah’s Entertainment is one of the largest casino based entertainment companies in the US. They have invested a heavy amount of 100 million $ in information technology and they have moved away from “product centered” to “customer centered”. They use a strategy of “Database Marketing” where they utilize their collected data to make business decisions regarding marketing. They have an extensive rewards program where regular customers
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Hilton Hotels Corp. Customers satisfaction - problem is taken care of by hotel staff and the flawless stay. Late 2003‚ Hilton spent a whooping $50 Million on a customer information system. The customer information system – OnQ. Part of 2 year old customer relationship management strategy. “Reason for being”‚ “100% percent customer satisfaction” and “Customer really matter” – Hilton Hotels Corp hospitality. OnQ 70% custom coded system. Custom components - Property management system‚ CRM
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Issue In this assignment‚ we are asked to compute the WACC of Marriott Corporation and each of the company’s three divisions. Our approach is outlined in the next section. We made a series of assumptions regarding either the available data or the missing information. This has been explained below‚ in a separate section. Approach We applied the following formulae to calculate the WACC: Our assumptions are explained in the next section. The table below presents the approach for calculations
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Marriott Corporation Abstract Marriott Corporation has three divisions – lodging‚ contract services and restaurants – with dissimilar operations. The company uses three separate hurdle rates for the three divisions to value the proposed projects. It is believed that this strategy is more appropriate that using a single firm-wide discount rate because the operations of the three divisions differ drastically. However‚ the company has to ensure that the company uses an appropriate discount rate for
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HBS Case Study Solution Kent Chemical: Organizing for International Growth Table of Contents 1 Initial Problems 3 1.1 Introduction & Problem Identification 3 1.2 Link of KCP’s Strategy to Porter’s Generic Strategies 4 1.3 A Suitable Vision for KCP and KCI 5 1.4 Kent’s Fundamental Organizational Challenge 5 1.5 Task Analysis and Role Assignment 6 1.6 Why These Problems Emerged Now and not Earlier in the 1990s 6 2 Unsuccessful Responses 7 2.1 Changes Morales Made 7 2.1.1 The GBD Concept
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Business Strategy Apple Case 09 March 2012 “All men can see these tactics whereby I conquer‚ But what none can see is the strategy Out of which victory is evolved.” Sun Tzu (1) 1 Executive summary 2 2 Introduction 3 3 Apple INC.: An overview 3 4 Strategy Analysis 4 4.1 Branch of economic activity 4 4.2 The 8 key concepts 4 4.2.1 Competitive advantage 4 4.2.2 Long term 4 4.2.3 Organization 4 4.2.4 Scope 5 4.2.5 Environment
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Problem/Objective 1. Decisions/problem: The primary decision that Gilles Moyner‚ brand manager from Ford France must make is how to segment the new Ford Ka‚ a new small car that will be presented in the Paris Motor Show (1996). Within the understood that traditional size based market segmentation and alternatives segmentations did not work. GoldFarb Corporation is in charge of presenting Ford possible strategies. The objective is to develop a marketing strategy‚ targeting and segmentation‚ since
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