MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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The intent of this paper is to review some of the qualities and traits of leadership that will be critical as American society continues into the 21st century. The focus of this paper will be on societal leadership‚ specifically‚ the political leadership of the United States. This paper will present the theory that there are several skills necessary in our leadership for the continued success of American society. There can be no question that the future holds great challenges for our future
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Media - Enrichment Task what value do we as a society place on the evolving face of media in the 21st century? In this day and age‚ media is everywhere. It is on our televisions‚ in our car radios‚ on our phones and in our ears. Media and the new way it is distributed has placed a new value on media that was never there before. Media has such a great hold on society. Most people couldn’t function without their daily fix. They constantly need to be plugged in and alongside the instantaneous
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Griffin1 Kaylee D. Griffin Ms. Bramlett AP English III 2nd 4 February 2015 The Plague of the 21st Century Rape. As I say that‚ I guarantee that if I were to take a head count based on the amount of students in a class‚ I would find at least 5 people that shuffled their eyes around the room in search for someone that shared the same sense of discomfort as they were feeling; I’d notice some anxious fidgeting amongst the seats; and I’d realise that majority of the eye contact that w
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A Paper on Leadership: A Glance into Challenges for 21st Century Leader Abstract Leaders have always been our source of inspiration‚ passion and motivation to make us believe‚ try and achieve things that we may not have envisioned to achieve. However‚ with the growing complexities‚ rate at which changes are occurring and other dynamics of the corporate world‚ the leaders and leadership is being tested more than ever before. It seems that the old leadership styles and fundamentals are not
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Alcoholism in the 21st Century The dictionary describes alcoholism as continued excessive or compulsive use of alcoholic drinks. However‚ this disease is much more complex. Alcohol abuse is a growing problem in the United States today‚ causing more and more deaths each year. It affects nearly everyone in the U.S. today‚ either directly or indirectly. Over half of Americans have at least one close relative that has a drinking problem. About 20 million people in the United States abuse alcohol
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Century is a local insurance company that basically snatches the vast majority of CIS majors graduating from UWSP. They provide exactly what newly graduated college students crave‚ a paycheck and freedom. You’re allowed to change between the different departments at Century. You can join up as a web developer and if you lose the love you once had for developing you can easily swap to customer service or backend coding. Initially I knew nothing about Century so the 4 speakers‚ one from each branch
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Ecofeminism in the Twenty-First Century. by Susan Buckingham Introduction Since ’ecofeminism ’ was developed as a concept in the 1970s (1)‚ there have been‚ arguably‚ major policy shifts in the fields of gender (in)equality and environmental sustainability. Thus a consideration of the achievements of‚ and work outstanding for‚ ecological feminism is warranted. In this paper‚ I will assess the changing policy landscape to explore the extent to which this has structurally altered gender inequalities
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Marriage is the 21st century There is a new standard for U.S. marriage contracts after official records have been lost. The new contract is generating some controversy because marital contracts will now be regulated on a federal level. Previously each state had a say in who and how people were to get married. Now each state will follow the same rules set for them by the government. First general rule is you must be at least 18 years old to get married. The marriage license costs $25 and will
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On September 12‚ Penn IUR hosted a book talk for the latest release in The City in the 21st Century (C21) book series‚ Immigration and Metropolitan Revitalization in the United States (University of Pennsylvania Press‚ 2017). Edited by Penn IUR Faculty Fellow Domenic Vitiello‚ Associate Professor of City and Regional Planning‚ School of Design and Thomas J. Sugrue‚ Professor of Social and Cultural Analysis and History at New York University‚ with contributions by leading urban social historians‚
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