MGMT479H June 23‚ 2013 Panera Case Study Week 3 Panera Bread Company’s beginnings come from a vision of one man who purchased the company from a French oven manufacturer Pavailler who opened a demonstration bakery. Louis Kane was struck by the potential of what the business could be so he purchased this business from Pavailler. Named Au Bon Pain (French for “where good bread is”) and opened 13 stores and closed 10 stores between 1978 and 1981. With bankruptcy in the future‚ Kane meets a fellow
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CHAPTER 1 WHAT IS STRATEGY AND WHY IS IT IMPORTANT? 1. Understand why every company needs a sound strategy to compete successfully‚ manage the conduct of its business‚ and strengthen its prospects for long-term success. 2. Develop an awareness of the four most dependable strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage. 3. Understand that a company’s strategy tends to evolve over time because of changing circumstances and
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Crafting Strategy –by Henry Mintzberg Henry Mintzberg recognizes the combination of reason-rational control‚ the systematic analysis of competitors and markets‚ company strengths and weaknesses as producing clear-explicit‚ full-blown strategies. He compares the process of crafting a strategy to a porter at work. Thus‚ the managers represent craftsmen and strategy is their clay. However‚ like the porter‚ the managers sit between
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Panera Bread began in 1981 as Au Bon Pain Co.‚ a fast-casual bakery and café chain‚ founded by Louis Kane and Ron Shaich. Throughout the 1980s and 1990s‚ the chain grew along the east cost of the United States and internationally. It dominated in the bakery-café category. In 1993‚ Au Bon Pain Co. purchased Saint Louis Bread Company‚ which was founded by Kenneth Rosenthal. At this time‚ the Saint Louis Bread Company was in the midst of renovating its 20 bakery-cafes in the Saint Louis area. The concept’s
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Summary: Panera Bread Company is an expanding chain of bakery-café restaurants throughout the United States that targets urban workers and suburban dwellers. Panera is known for its fresh baked goods‚ made to order sandwiches with the company’s fresh bread‚ salad‚ custom roasted coffees‚ and other café beverages. Opportunity: Panera bread can increase sales by targeting families for meals during breakfast and dinner hours. Strategy: Panera may inform customers of food specials during the times
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Panera Bread’s sales growth rate for 2003 was 28.1% and 38.1% in 2002; therefore the sales growth rate for the company is increasing at a decreasing rate. The decreasing rate of sales growth may be attributed to the company’s current marketing strategy. The company’s ad-to-sale ratio was only 2.1% compared to the category average of 4% Also; Panera Bread does not have a lot sufficient of bargaining power with its suppliers‚ which may affect its net income. A loaf of bread in every arm is the
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Competitive Brand Strategy Analysis Panera Bread) Panera Bread is a quick casual restaurant chain that is a mixture of fast food and more upscale casual dining and especially known for its fresh ingredients and bakery goods. It sells handcrafted bread‚ sandwiches‚ soups‚ drinks‚ salads and other bakery items. The foodservice industry is enormous in Canada; its sales represented nearly 4% of national gross domestic product in 2014‚ the industry sales are expected to increase by 4.0% to $74.1 billion
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Panera Bread Industry Analysis By: Heather Fancher Industry Analysis Industry Description Nature of Products and Services: The nature of the products and services provided in the restaurant industry are based on customer satisfaction with the food and services that each location provides. Providing a selection of delicious and well-presented food made with quality ingredients that are simple and good tasting is exactly what the customer wants. Most customers go to restaurants to meet with others
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Table of Contents Page Company Background 4 Senior Management 5 Current Situation 6 Company Strategy 7‚ 8 Goals‚ Issues and Alternatives 9‚ 10 SWOT Analysis 11-13 Internal Strengths 14 Geographic’s 15 Strategic Alternatives 16‚ 17 Competitor Analysis 18‚ 19 Financial Analysis 20 Recommendations
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Panera Bread Strengths Fresh baked bread everyday Majority of their bakeries offer free WIFI It is a healthier option than fast food places. Merged together Au Bon Pain and St. Louis Bread Company. Bread dough’s are made offsite at the company 17 manufacturing plants. Offers Panera kids menu. Removed trans fats from its menu. Weaknesses The prices are higher than many fast food restaurants. They have a very weak dinner menu. Organic and high quality food=high prices Small number
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