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01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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Case Study: Evaluate the Work/ Life Climate in Your Company Alyssa Teige Polk State College Case Study: Evaluate the Work/ Life Climate in Your Company After taking the survey regarding the climate of my organization‚ I gained interesting insight into my company’s position in the work/life area. The survey provided by the Work and Family Connection asked twenty questions‚ in which I enjoyed answering. 1. My manager/supervisor treats my work/life needs with sensitivity
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Read the following two case studies and answer the questions that follow: Case Study 1: 25 Marks Charisma Corporation (CC) has recently embarked on a new kind of training. The corporation is teaching many of its employees—especially those in marketing and sales—to make decisions on the basis of non-verbal communication cues. For Malini Varma‚ Vice President of CC‚ focusing on non-verbal communication has become an important part of her inter-personal dealings. Several years ago‚ Varma
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Case Study: Dubai Sports Complex Project Sheikh Hamdan Bin Mohammed bin Rashid Sports Complex (Dubai Sports Complex) Main Contractor : Saudi Bin Laden Client : Dubai Municipality Products Supplied Material: 1. Porcelain tiles (10x10) 2. Unicroma Series (60x60) 3. Technocroma Series (60x120) Estimated tiles quantity : 12‚000 sq.m. Estimated project value : $300 million Completion date : 2010 Background Sheikh Hamdan Bin Mohammed bin Rashid
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CASE STUDY NO.1 Mary Roberts had been with the company three years when she was promoted to manager of the tax department which was part of the controller’s division.Within four months she became a supervisor of ten staff accountants to fill a vacancy.Her superior believed her to be most qualified individual to fill the position. Many senior employees resent her that she so young to fill the position and what made them more upsets was the fact tax managers did not discuss the promotion. QUESTION:
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BUS204 – OPERATIONS MANAGEMENT CASE STUDY II ZYCHOL CHEMICALS CORP.1 Due Date: 10 Mart 20102 Bob Richards‚ the production manager of Zychol Chemicals‚ in Houston‚ Texas‚ is preparing his quarterly report which is to include a productivity analysis for his department. One of the inputs is production data prepared by Sharon Walford‚ his operations analyst. The report‚ which she gave him this morning‚ showed the following: 2000 Production (units) Raw Material Used (barrels of petroleum byproducts)
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Case study Chimel vs. California Citation 395 u.s.752 1969 Facts: There was a warrant for an offender who supposedly robbed a coin shop. Two officers decided to locate the offender’s house where they meet the offender’s wife. Having a conversation the two officers ask the offender wife can they come inside the house and which she agreed to? Waiting for the offender who committed the crime shows up minutes later. After the offender recognizes that they were two police officers at his home
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Center SOLVENCIA Country Risk Case Study © CCMP-2008 Country Risk Analysis : Solvencia & Casino Bank- Bouchet Michel-H‚ CERAM Global Finance Center TABLE of Contents 1. Case Presentation and Introduction- Pedagogical support note 2. Country risk case study: Solvencia and Casino Bank 3. Excel spreadsheet 4. Annex: questions and answers regarding international bond issue and country risk 5. Case correction 1: Final Country Risk Report 6. Case Correction 2: Excel spreadsheets‚
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and shortages‚ recalls‚ overpricing and even bugs in the system. Barrett‚ CEO of Intel ploughed money into new markets but then decided to withdraw since the company is not in good state. For instance the company withdrew from the production of network servers and routers after copping flak from Dell and Cisco. He also closed down iCat. These withdrawals were the direct effect of the downturn in economic conditions. Barret re-organized the company to make it more nimble as well as to avoid duplication
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