1.0 Introduction The objective of this report is to present the case study of e-commerce that related to the airline industry especially low cost carrier. The specified airline to be focused in this discussion is AirAsia. Mr. Tony Fernandes who had bought over AirAsia with the company value of so called “one dollar RM” established AirAsia in 2001. At that time‚ he expected AirAsia to carry nearly twenty millions passengers within the next five years. The company strategy is to provide a convenient
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Used car deals for the month of March include low-interest rate financing for an array of mainstream and luxury brands. Shoppers may also find additional incentives available for select certified pre-owned (CPO) vehicles‚ including complimentary maintenance and roadside assistance. Used car inventories are composed of trade ins and off-lease vehicles for sale in March‚ with financing coming in as low as 0.9 percent. Updated CPO offers from mainstream brands such as Chevrolet‚ Ford‚ Hyundai‚ Nissan
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His Stolen Cars Back The good news is that some of Paul Walker’s stolen cars will be recovered. However‚ a few of his cars will still remain missing. A few hours after Paul Walker’s tragic death‚ more than 30 of his cars suddenly went missing from a warehouse he had stored them in. Details about the cars’ disappearance are still not clear‚ but it is well known that the heist was masterminded by one Richard Taylor who worked at the warehouse and occasionally helped Walker keep the cars in good shape
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SMART CAR CASE 1. What is Smart’s competitive advantage? Its brand image? The Smart Car‚ made by DaimlerChrysler‚ offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children)‚ who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First‚ the vehicle has an exceptional look that appeal to those who
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CHAPTER 1 The guest’s experience 8329 room division management h113 13 13-12-2007 16:03:30 1.1 Selection and reservation Hotel associates must look at a guest’s stay from the guest’s perspective. How does the guest experience his stay at the hotel? What does the guest need and what are his wishes? In order to fulfil these needs and wishes‚ hotels must gather as much information about the guest as possible. Therefore it is essential that hotel associates know about the different
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Anthem by Ayn Rand In the novel Anthem by Ayn Rand there are many themes. These themes include love‚ desire‚ equality‚ freedom‚ and individuality. Most of these themes are all shown by the majority of the characters in the book‚ especially Equality 7-2521. One can see that the themes of love and individuality are very important in the novel. The theme of love is shown between Equality 7-2521 and Liberty 5-3000. The theme of individuality is shown by Equality 7-2521. Anthem is a novel
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others in his society. But after the discovery of the tunnel‚ however‚ he realizes that loneliness pleases him‚ and it becomes harder for him to deny his own individuality. Rand hoped to uncover the link between the historical figures‚ Prometheus and Gaea to the lives of Equality 7-2521 and Liberty 5-3000. In Chapter 12‚ Rand refers to Greek mythology by renaming her two protagonists Equality 7-2521 and Liberty 5-3000. Equality is given the name Prometheus‚ an insinuation to the Titan who stole
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Firstly‚ the core of Google’s self-driving car is the rotating roof top camera‚ Lidar‚ which is a laser range finder. It can produce an array of 64 laser beams to create 3D images of objects (see Figure 8 above). This enables the car in identifying obstacles that is along the way. It is also able to calculate how far an object is from the car according to the time the laser beam takes to hit the object and return back. These lasers are of high intensity that can calculate distance and create images
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Module | Session | Course/Theme | Case | Who | When | Where | Case Leads/Due Date | T1 | 8 | Winning Through Marketing Management | Black & Decker – Power Tools Division | Joseph Galli‚ VP of Sales and MarketingNoran Archibald‚ CEO | January 1991 | Towson‚ MarylandUnited States | November 28‚ 2012 | What – Situation/Issues/Risks/ Decision | 1. B&D lost its market share of professional-tradesmen tools segment against Makita Electric of Japan 2. Makita held an 80% share in cordless
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Most often the ideas used by Rand can be perceived as one is completely bad and the other good. One of the best examples of this is the extremes of caring only for the whole and the opposite of caring only for the self. Rand has extreme ideas of both of these and expresses them often in Anthem. These two ideas are the backbone for the whole story and deliver the main message Rand wanted to express. Ayn Rand constructed “a philosophy for living on earth” (Ayn Rand‚ 111) to abide by based on her
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