Case Study: Indian Super Shampoo QUESTION 1: What are the category beliefs among non-users of shampoo? (Pages 16 &17 Exhibit 9) Based on analysis of the Indian mass market‚ it was discovered that among non-users of shampoo‚ most users washed their hair infrequently. This is against the backdrop that 48% of respondents wash their hair only once per week while 43% twice. The shampoo category questionnaire revealed that most persons did not use Shampoo to wash their hair‚ but used other products
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Financial Management – Professor Dahiya 09/12/10 Case 1 We feel that General Foods Corporation ought to go ahead with the Super Project. While we feel the incremental costs approach lacks a certain degree of sufficiency in taking into account all overhead‚ we believe the $453‚000 cost of using the existing Jell-O facilities would have already been accounted for on the Jell-O balance sheet and thus is a non-factor in determining the profitability of the Super Project. Simply adding the cost of erosion
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Everybody has their favorite team‚ unless they don’t watch football of course. My favorite teams happens to be the Green Bay Packers. The last time they won the Super Bowl was 2011. The main reason why I like this team the most is because of their offense. One thing I like about their offense is their quarterback‚ Aaron Rodgers. He has made incredible plays in his career. An example is when he threw a hail mary‚ which is a straight deep throw‚ for sixty-one yards to make the game winning score with
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Requirements for Effective Segmentation To be useful‚ market segments must be: 1) Measurable: The size‚ purchasing power‚ and profiles of the segments can be measured. 2) Accessible: The market segments can be effectively reached and served. 3) Substantial: The market segments are large or profitable enough to serve. 4) Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5) Actionable: Effective programs can
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Fundamental Emergency Sofa Super Store Fire and Collapse The United States currently depends on approximately 1.1 million fire fighters to protect its citizens and property from losses caused by fire. Of these fire fighters‚ approximately 313‚000 are career and 823‚000 are volunteers. The National Fire Protection Association (NFPA) and the U.S. Fire Administration estimate that on average‚ 100 fire fighters die in the line-of duty each year. In fiscal year 1998‚ Congress recognized the need
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ALPHA COLLEGE OF TECHNOLOGY IN COLLABORATION WITH INTERNATIONAL UNIVERSITY COLLEGE OF TECHNOLOGY TWINTECH (IUCTT) TECHNOLOGY & BUSINESS (MOT 3303) ASSESSMENT TABLE CRITERIA | MARKS | SCORE | CONTENT | 80% | | DOCUMENTATION | 5% | | STANDARDIZATION | 5% | | PUNCTUALITY | 5% | | CONCLUSION | 5% | | TOTAL | 100% | | BACKGROUND COMPANY Wizcom Technologies Ltd. is a multinational company‚ which is the largest producer of portable hand-held scanning translators. The company
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set aside a small amount of each home owner’s taxes to go to the wildfire funds. The people are already paying this tax; it wouldn’t raise it for them‚ but rather be used for something more important at the moment. This ensures a constant income in case a serious fire occurred and the economy just didn’t have the money to rebuild itself. It happens more often than you would think. This money would also
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Case study #2 Barrie Super Subs Introduction Barrie Super subs‚ one of the larger super subs restaurants‚ is a part of a chain of 300 restaurants across Canada. Currently‚ Barrie Super Subs has a restaurant manager‚ who rarely has time to serve customers and is even discouraged by head office from doing so; an assistant manager whose main priority is assisting the manager with purchasing‚ hiring‚ accounts and spends little time on the frontline serving customers; and finally‚ several part time
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drivers to employee engagement is a critical skill for effective business leaders today. Employee engagement intelligence is a strong indicator of company and employee performance. Highly engaged employees have been shown to increase business successes whereas lower engaged‚ or actively disengaged employees have been shown to disrupt and negatively impact motivation of the employee workforce. This paper will explore the case study‚ Cincinnati Super Subs (McShane‚ 2013) in which a large Midwest sub
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SUPER-SIZE ME In the documentary Super-Size Me‚ Morgan Spurlock sets out to prove how harmful and dangerous fast food‚ in particularly McDonalds‚ can be to a person’s health and wellbeing. After hearing the McDonalds Corporations defence against the lawsuit filed by two obese teenagers‚ who claimed that their overweight conditions were the cause of eating at the fast food establishment‚ filmmaker and director Morgan Spurlock came up with the idea to start a similar experiment on himself‚ by eating
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