JetBlue Contents Memorandum 3 Summary of Strategy Assessment and Identification of Strategic Issues 3 Key Strategic Issue‚ Options and Recommendations for Action 3 Best Option Recommendation 4 I. Case Update (Exhibit 1) 5 Bibliography 7 II. JetBlue’s Strategy in Detail (Exhibit 2) 8 Mission/Purpose/Vision 8 Goals/Objectives 9 Major Policies 9 III. JetBlue’s SWOT Analysis (Exhibit 3) 11 IV. Analysis of JetBlue’s Financial Performance (Exhibit 4)
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Issues faced by Jet Blue 1 A. Some of the significant issues Jet Blue faced on February 14‚ 2007 were due to an unexpected ice storm that grounded over 39% of the scheduled flights over a course of three days. Because Jet Blue’s services are intangible‚ it was hard for the company to make up for the flight cancellations. Also‚ the services that Jet Blue offers such as flights are perishable. Therefore‚ all profits from cancelled flights were lost. Another issue faced by Jet Blue was the communication
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JetBlue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems that were described in this case were as follows: -Transaction processing system (TPS). Automated key processes such as; ticket sales‚ baggage handling‚ and reservation system. -Management information system (MIS). The system used for managing planes‚ crews and scheduling was run by an outside contractor. -Communication System was in place but
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Why did Jet Airways announce retrenchment? The announcement was done due to rise in aviation fuel. Jet Airways thought through retrenchment the expenditure can be controlled which was going high due to fuel prices. What was the immediate reaction in the environment? Employees were protesting as they were with no job. By seeing the employees of Jet in such a situation‚ political parties supported them. Due to this government was forced to rethink on the hike of the prices and as well as
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Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24‚ 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created‚ will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy? ‚ (2) What is Jet Blue’s strategic
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Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba‚ which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the
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Meltdown at Jet Blue Sherri Hernandez XBIS/219 February 22‚ 2013 Donna Rosentrater Meltdown at Jet Blue There were many problems going on at Jet Blue when there was a really bad storm on Valentine’s Day in the year of 2007. Many airports had to completely shut down and cancel all of their current flights because the weather had such bad conditions. This was a result of freezing rain and sleet. Many passengers were very irate and angry because their flights were delayed or either cancelled
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COMPANY PROFILE Jet Airways (India) Ltd. REFERENCE CODE: 17C981D1-FFB2-4C30-8DBA-08AE8AB1F7DF PUBLICATION DATE: 3 May 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Jet Airways (India) Ltd. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..........................................................
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particular company to standout‚ they must be of high quality. Value adding is a way of differentiating a company from the pack. This paper through qualitative evaluation of JetBlue Airways case study is going to look at some of the reasons as to why value adding is an important marketing strategy. Introduction JetBlue airways‚ as stated by Bodouva & Bodouva (2004)‚ began its operation in February 2000 with the inauguration of services between Ft. Lauderdale in Florida and J. F. Kennedy airport
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1. Is Jet Blue appropriately positioned to create and maintain a strategic competitive advantage? Yes they are. Jet blues customer service is tremendous. They had the one valentine day massacre but they bounced right back. As a company they know where they have to be in order to succeed in the future. They know about great customer service and low price. Gas prices are rising and with the expansion of the e190‚ I believe this flight will help their revenue increase in the future. 2
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