report is primarily written for a comparison of the development of different market situations between KFC and McDonald’s in China‚ because of KFC and McDonald’s are extremely popular in mainland China‚ almost everyone knows these particular brands. The development of two food companies are apparently perfect‚ they really have their own problems‚ so I write this report in order to analyse and study the two Western-style fast food issues. Then finally try to use some marketing principles and reference
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Black: from case Blue: from other sources Case summary A year after closing the McDonald’s campaign‚ PETA started to target KFC (part of YUM brands) since KFC was behind its competition in protecting animal welfare. KFC made initial efforts to comply without providing specifics of how compliance is achieved‚ but it was not enough for PETA to give up its commitment towards animal welfare at KFC. Eventually‚ PETA launched a campaign called Kentucky Fried Cruelty. Study Questions for “PETA ’s
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Case: McDonald’s and KFC: Recipes for Success in China 1. Assess KFC’s strategy in China? What should KFC do next? KFC’s strategy in China firstly aimed to be the first leader in foreign quick –service restaurant. KFC differentiated itself from other local Chinese fast food restaurants by not only providing normal standard KFC foods but also offering customers with high quality service with different concept and ambiance. Moreover‚ KFC adapted itself in the foods variety to match with customer
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Case Study: The impact of globalisation on China The Switched on Urban and the switched off rural As the world becomes increasingly globalised‚ China’s economy has become increasing interconnected with every region across the world. However‚ the gap between the rich and the poor is widening‚ and it is happening across rural-urban boundaries. This means that although the cities are developing and becoming more modernised‚ people living in rural areas are not being affected by this change‚ as a result
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China Case Study 1 trading with china in 2007 container ship Emma Maersk brought 11‚000 containers to the UK for the Christmas market this delivered 45000tons of consumer goods from china & is the latest stage in switching manufacturing from Europe to USA and china in 2006 Felixstone port in Suffolk reported an increase of 16% in Chinese imports‚ since 1980 30% increase‚ importing £22.8billion worth of goods in 2009 China’s growth in manufacturing means Europe consumers can purchase cheaper goods
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Kentucky Fried Chicken http://kfc-ng.com/history.html#sthash.Gu5ronNq.dpuf History of kfc : http://kfc-ng.com/about-us.html#sthash.4yKZgRuA.dpuf About the industry of kfc http://kfc-ng.com/our-team.html#sthash.lEpO8XpS.dpuf About the team building of kfc Motivating employees is one of the primary responsibilities of a manager in any organization. Before we go on‚ we have to define motivation. According to many popular text-books;motivation is the individual internal process that energizes
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ase StudyChina Case Study Background of the Country and its Economy * 2nd Largest Economy in the World. Largest Population in World * Fastest growing economy in past 2 decades averaging <10% p/a. * China has made immense economic and human growth and development in recent decades due to a combination of change in government and policies and globalization. * Is now more a Market Driven Capitalist economy and is now Globally Integrated. = Greater levels of global trade and investment
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EXECUTIVE SUMMARY The Problem The case here discusses the difficulties companies come across in dealing with the pressure groups especially the strong ones like PETA (People for The Ethical Treatment of Animals). Today major concerns for a company are not just about dealing with strong competition but also these social groups which mount extreme pressure on the company until it relents. The main issues that surfaced in this case are- 1. How to effectively deal with pressure groups. 2. How
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It is of critical importance that we develop a strong understanding of KFC’s current position and of the market in which it competes. The more comprehensive and well-founded our situational analysis is‚ the stronger our strategic marketing plan will be. I. The character and attractiveness of the U.S. food service and fast-food industries in 1994 The fast-food industry is considered a subsection of the food service industry‚ or rather a submarket within a broader market. This broader industry
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Brandon Taylor MGT 301-701 Remo Picchietti McDonalds in China 1. Assume a Big Mac is $3 in the U.S. How much would the Big Mac cost in China? At the time of the article‚ “McDonalds to Double China Restaurants by 2013‚” 1 Yuan is 8 to 15 cents. So‚ a Big Mac at the time of the article would cost 20 to 37.5 Yuan. However‚ at the current time‚ according to The Money converter.com‚ a Big Mac‚ costing $3‚ would be 19.10 Yuan Renminbi (USD to CNY). 2. Conduct some research. Identify at least one difference
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