Canadian Tire has a commitment to being a responsible corporate citizen and this has not gone unnoticed. They have shown involvement in the community by launching the Canadian Tire Jumpstart program in 2005. The program strives to give children the opportunity to play sports‚ and since it has been launched over 440‚ 000 children have been given these opportunities. Canadian Tire has also shown involvement in environmental protection and business sustainability. They have been innovating their products
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cc-409-024 Blue Mondav @o o() N e .E sT h+ 13 () e c0 oP 8 > 9€) * ’On go f‚e Ef = < o; A d >.cy d C:d) a*6 9..=N l^ O) co5 H >J h -trc) E*E eeE €-.-c 3 ’iE > k; ‚Y * ’= -E6 O Xn aJl ^ ’:i= g >E (f) Q) tu) l This case wos prepored by Di.stingrishecl Prc.fbssor o.f ’ Clttbal Resprsn‚sible Lcuclership Henri-Claude de Bettignies at CEIBS and Research Studies Manager Charlotte Butler at the Euro-Asia Centre-IIr{SEAD.This case was inspired by
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PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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Blue Nile Case Study 1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Do a five-force analysis to support your answer. The competition among the competing sellers in the industry is strong. Competitors for Blue Nile not only include the online jewelry sellers such as Diamonds.com‚ Whiteflash.com‚ Ice.com and JamesAllen.com‚ but also include brick-and-mortar jewelers‚ chain department stores‚ mass merchants‚ local jewelry shop‚ and large jewelry
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Global beer market trends The global beer market1 At the turn of the century‚ the top 10 brewers accounted for just over one-third of global beer sales volumes. The past decade has seen a rapid consolidation‚ resulting in the top four brewers – Anheuser-Busch InBev‚ SABMiller‚ Heineken and Carlsberg – accounting for almost 50% of beer sales volumes and up to 75% of the global profit pool2. Consolidation has continued in the past 12 months with further transactions in Mexico and China. As the
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1. What are the dominant business and economic characteristics of the global beer industry? 2. What do you see as the key success factors for firms in the global beer industry? 3. What does a strategic group map of the global beer industry look like? How strongly is Grupo Modelo positioned in the industry? How favorably does it compare with its closest Mexican rival FEMSA? How favorably does Grupo Modelo’s position compare to that of Heineken? 4. What are the resource strengths and weaknesses
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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In The Mud‚ The Blood‚ and The Beer Guys‚ the authors explain a process called Organizational Osmosis which takes place in a company called Industry International. By definition‚ this process is an “ongoing behavioral and cognitive processes by which individuals join‚ become integrated into‚ and exit organization” (Gibson & Papa‚ 70‚ 2000). In other words‚ this process consists of different behaviors and expectations which individual possesses before‚ during‚ after joins or exits the organization
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Stock and deteriorating residential buildings in Blue Island Context In the last decade‚ municipalities have been faced with vacant housing parcels from foreclosure. Municipalities have struggled to maintain residential buildings and stabilize housing stock. One particular municipality that has struggled with this issue is the City of Blue Island. Blue Island has been slow to recover from the amount of foreclosures it experienced. In addition‚ Blue Island has faced steady population decrease. According
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Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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