Case 14-2 – Marketing an Industrial Product in Latin America 1) The Sales Manager‚ in this case‚ had already predetermined the outcome of his stay and the time frame this would occur in without taking the country and its cultural norms into the equation. Cultural norms ‘are sometimes referred to as the way things are done around here’ (Human Resource Institute‚ 2006) and despite getting a way to conduct himself as well as guidance to follow the lead of the commercial attaché‚ the sales manager
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Case-Summary An American international sales manager seeks to meet with Latin American purchasing manager‚ because they are searching for an investment partner of State-of the art production to improve their equipment of the business. After arriving the American sales manager misses the contact to his local correspondent person. In order to find that person he seeks advice from commercial attaché about how to approach the latin American purchasing manager. The attaché gives him seven basic advices/rule
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Industrial Marketing at Latin American country:- Management at a large manufacturer located in the Mexican state of Nuevo León decided to improve productivity at one of its subsidiaries by investing several million dollars in state-of-the-art production equipment. As word circulated about the planned investment‚ vendors in Asia‚ Europe‚ and North America put together proposals. One such vendor was American company “Y”‚ which had a global reputation for quality products and service. Management
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(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
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A Broken Latin America Latin America is a curious case in the political world; with ever changing governments‚ one of the highest regional poverty rates and a corrupt federal system that is tied into the narcotics industry. Why is this region so politically unstable‚ and is it getting better or worse? This question can easily be answered when the political history of Latin America is examined. Latin America is a region birthed through war and revolution‚ as well as hundreds of years of colonization
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into Latin America Throughout the short history of the United States‚ it is clear that the U.S. is an international superpower; its diplomatic policies have reach all corners of the earth. Mainly throughout the 20th century‚ the U.S. government has greatly involved itself in the affairs of a few Latin American nations. The adverse effects resemble the colonialism of South Africa by European nations. Even without colonies in Latin America‚ the U.S. had been involved in a number of Latin America
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LATIN AMERICA WHAT IS IT? Term thought to be coined by French Emperor Napoleon III‚ during occupation of Mexico Reference to cultural commonalities shared by those who speak Romance languages: Spanish‚ Portuguese‚ French. Confusing point‚ since some countries in region are English speaking: Belize‚ Jamaica‚ Guyana; Suriname- Dutch speaking 34 nations‚ 590 million Geography Region south of Rio Grande to tip of South America. 8 mill sq miles‚ Huge‚ 2.5 times size of U.S. Frozen windswept land
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Latin America: The Creation of New People Latin America: The Creation of New People Bradford Burns‚ the author of Latin America: An Interpretive History has put a lot of thought in my mind‚ of who and what where the first people of Latin America. Because of them‚ many of us are here today. But who are they? The new world‚ which came to be known as Latin America; numerous types of people migrated to this part of the world. A group of people known as the indigenous migrated from Asia and
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Latin America Test Study Guide 1. Explorers for Spain and Portugal: a. Portuguese i. First to launch large-scale operations ii. Prince Henry supported explorations‚ established court—sent expeditions west to Atlantic islands‚ south to Western African coast—Portuguese settled Azores and Madeira Islands‚ learned about African coast—gold and slaves iii. Wanted water route around Africa to India—Bartolomeu Dias attempted‚ pushed back iv. Vasco da Gama
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group of European colonists to rise up against their distant rulers during their time. In the early 19th century‚ many colonies in South America rose up against Spanish rule for many reasons similar to the colonies in the North who revolted against the British. Ideology‚ geopolitics‚ and material interests encouraged the rebellions in both the American and Latin American independence movements. While very similar in cause‚ each revolution occurred in different ways and was influenced by different
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