MedNet.com Case – Analysis and Strategic alternatives We are presented with a case where Heather Yates‚ vice president for business development at MedNet.com‚ a website delivering health information free to consumers‚ was losing one of their biggest advertiser ‘Windham Pharmaceuticals’. She along with the leadership team were on the task of convincing Mahria Baker‚ Windham’s CMO to continue advertising with them instead of investing their advertisement dollars on ‘Marvel’ which was essentially
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with the consumer choosing a credible (like Mednet) and suitable (a drug company wouldn’t advertise in Motorcycle world for example) media outlet is critical because they can affect your message’s credibility. The best metric is sales generated per advertising dollar spent or ROI. When choosing between different media outlets comparing the ROI is the most objective way of gauging cost effectiveness. 2) What
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MedNet Case Analysis Problem Definition - MedNet.com could possibly lose Windham Pharmaceuticals‚ their biggest advertiser‚ to Cholesterol.com‚ which is a condition specific site. - MedNet.com must decide whether to charge for advertising based only on click-through‚ keep its current pricing structure‚ or change its strategy all together. - MedNet.com must decide how it will continue to generate revenue while addressing competitive challenges. - MedNet.com may lose
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1fkjahfkjsdfhopIFU;welkfLvncsln‚fnnoFHlkfnal/jalf A;lsjaSFN‚Amnf‚MFNL;akfnLFKA A‚‚SMFBasfnlfjlkf Cisco Case failing‚ yet no one steps forward to lead the effort to replace them. Why is this? Why were no managers eager to take on this project? Why is this? When Peter Solvik joined Cisco in January 1993 as the company’s CIO‚ Cisco was a $500 million company running a UNIX-based software package to support its... Premium | 1885 Words | 5 Pages cisco Cisco’s information systems are failing
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Mednet.com Case – Individual Homework Questions 1. Mention three of the advertisers’ objectives and what the best metrics are for measuring them (i.e.‚ what do advertisers want to gain from their ads and how can they trace the success of the ads on those dimensions?). Three objectives that advertisers want to gain from their online advertising as follow 1.1 Brand awareness Brand awareness helps the brand stand out from the others competitors and play an important role in buying decision
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The case of the man taping basketball girls case in Waseca County took place in February 23‚ 2012. In this case‚ two men noticed a 58-year-old man was video taping West High School girls playing basketball game and the man was accused of filming a particular girl player in the basketball team. The girl’s father confronted the man with the camera but the man appeared to be nervous and he stuttered. Later on‚ the man was brought into West activities director Ken Essay’s office and the man said that
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Question 2 Introduction Takealot.com is one of South Africa fastest growing and largest online retail stores. This great e-commerce business was officially launched in 2011 after the acquisition of Take2.com by Kim Reid who is a former senior executive at Naspers and the US based hedge fund‚ Tiger Global. Takealot.com offers a service of online shopping to consumers. This business was developed with a simple vision and goal in mind which is to offer a one stop customer focused online retail store
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Case Study Analysis In the beginning of April ABC‚ Inc. hired Carl Robins as their new campus recruiter. Carl was new to his position‚ but that did not stop him from striving to be a great recruiter right from the start. Carl successfully hired 15 new trainees to work for Monica Carrols the Operations Supervisor. Monica checked in with Carl to advise him of all the steps that are necessary to complete before the trainees could start working for the company. Carl felt confident about the situation
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COMM 225‚ FALL 2011: CASE STUDY DUE: Dec 6‚ 2011‚ 19.00 HR‚ SUBMIT ONLINE IN THE DROP BOX TO BE DONE IN GROUPS OF MAXIMUM OF 3 STUDENTS (WITH SAME CONTENT EXPECTATIONS). If you have been to one of the Walt Disney Theme Parks‚ it is inevitable that you have encountered the problem of waiting at the theme/attraction of your choice. Here is what a New York Times journalist has to say about this problem: Source: http://www.nytimes.com/2010/12/28/business/media/28disney.html Disney Tackles Major
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Case Analysis: MedNet.com Confronts “Click-Through” Competition Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Rick McPherson/Brian Marr Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Table of Contents Analysis & Strategy 1 Executive Summary 1 Situation Analysis 1 Strategic Alternatives 2 Proposed Strategy 2 Appendix A: Environmental Analysis - SWOT 4 Appendix B: Positioning Map 5 Appendix: References 6
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