April 23‚ 2012 Case study-Coke and Pepsi learn to compete in India Coke had been present in the Indian market until they left in 1977 because of a dispute over the trade secrets. They chose to leave instead of cutting their equity stake to 40% and handing over their secret syrup recipe. When Pepsi entered the market‚ sales of soft drink concentrate to local bottlers could not exceed 25 percent of total sales for the new venture. The government also mandated that Pepsi Food’s products be promoted
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market into distinct subsets of consumers with a common need or characteristic and selecting one or more segments to target with a specially designed marketing mix. Besides aiding in the development of new products‚ segmentation studies assist in the redesign and repositioning of existing products‚ in the creation of promotional appeals‚ and the selection of advertising media. In order to be a viable target market‚ a segment must be identifiable (by some criteria such as demographics‚ lifestyles‚ or
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Case 8.1: Stalwart Industrial Products Case Summary: Stalwart Industrial Products is a manufacturer and seller of a wide variety of industrial tools that they sell to numerous resellers and end users. The company was founded in 1935 and prides itself on producing quality tools that last for a very long time. Stalwart’s national sales manager‚ Tom Beesman‚ has been well regarded as a successful leader since taking over his position three years ago that has helped to guide the sales force to
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CASE STUDY #5 (SHOULD COLLABORATE WITH #6) The Case of Bad News The new CEO of a corporation learns that he has inherited problems with growth and profitability. A four-day workweek and‚ eventually‚ layoffs prove necessary. Who is the CEO obligated to inform and when? By Gil Amelio Responding to a Business Downturn George Anderson was just a few months beyond his 40th birthday on the day he became CEO of Astratech Communications International (ACI). What an upper! He was still basking in
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CASE STUDY PEARL CONTINENTAL BY: MEHWISH MUMTAZ MFA I-D 2nd SEMISTER WHAT IS CASE STUDY? Case studies : • are written summaries or syntheses of real-life cases based upon data and research • require you to isolate and think through the key issues involved against both theory and the larger comparative environment • identify appropriate strategies for the resolution of the ’case’ • weigh the pros and cons of the remedial options/strategies
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Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem
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Case Study # 10 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? 2. What has been Sony’s strategic approach with regard to new product development? 3. What are the key success factors in the video gaming industry today? Are these the same as in the past? 4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3? 5. Compare the marketing program of the Nintendo Wii to the PS3. How are they
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Case study : partnership Introduction: Danurex is a multinational company located in a European country. Dannurex is manufactures for consumers good and the company owns several brands popular in France. As France was a key foreign market for the firm‚ In the early 1990s the top management for Danurex company decided to merge their several separate French business offices into one single head office in france . Internal factors: The company decided that all local companies were to move to a new
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COLUMBIA SOUTHERN UNIVERSITY MBA 5581 - E-COMMERCE DESIGN & DEVELOPMENT [pic] Research paper: Rite Aid Case study Professor: Dr. Andy Saucedo Student: Nguyen Thi Hong Van Student ID: 186151 Submission date: December 5‚ 2010 Abstract Rite Aid Corporation is the third largest drugstore chain in the United States based on revenues and number of stores. Besides more than 4‚000 of retail drugstore in 31 states
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business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name‚ design‚ symbol or major feature that helps to identify one or more products from a business or organisation. The reason that branding is powerful is that the moment
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