Personal Selling‚ relationship building and sales management Personal selling‚ unlike advertising or sale promotion‚ involves direct relationships between the seller and the prospect or customer. In a forma sense‚ personal selling can be defined as a two-way flow of communication between a potential buyer and a salesperson that is designed to accomplish at least three tasks: (1) identify the potential buyer’s needs; (2) match those needs to one or more of the firm’s products or services; (3) on
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How to analyse a case study Step 1: Get a general impression • Which organisations and industries/sectors does it relate to? • Is the organisation doing well or badly and how has it performed in the past? Is it an organisation that has an unbroken record of success or has it fallen on hard times? • Look at the development of the organisation over time. What strategies has it pursued? Which have succeeded and which have failed? How successful has the organisation been – and on what bases do
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ACC 492 Week 2 Apollo Shoe Case Study Guide www.paperscholar.com DIRECT LINK TO THIS STUDY GUIDE: http://www.paperscholar.com/acc-492-week-2-apollo-shoe-case-study-guide/ Instantly Download! Get Better Grades in Less Time! 100% Satisfaction Guarantee DESCRIPTION FOR THIS STUDY GUIDE: Resource: Apollo Shoe Case link in Week Two on the Materials page Complete the following audit sections: • Revenue and Expenses o Before completing this section‚ review the material in the Planning section
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high-end sport shoes segment. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Point Of Difference (PODs) Nike also sells its own products at nike.com that allows customers to design shoes and directly delivers them from manufacturer to customer’s house. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan:"Just do it". Nike is a brand that usually signs top athletes of every
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negotiations were false and deliberately misleading. Question OK dad/mom‚ your son Mark needs some advice. Write him a one-page letter. How should he have handled this situation and what should he do now? Bring your answer to week 2. Dear son I feel very good that you are seeking help of your parents .Being a mother I feel that you should try to keep your professional life a better one and not to reveal any information about the company and the policies to any of the customers as the information and
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Pepsi One PepsiCo‚ along with Coca-Cola‚ are two firms dominating the U.S beverage market with almost 76% collectively in 1998.This rivalry became more serious as PepsiCo released Pepsi One in order to increase its market. By properly applying the market audit‚ Pepsi One has succeeded in expanding the market‚ considered as a Pepsi core displays. Business structures of rivals‚ PepsiCo and Coca-Cola are virtually similar. As customers demand delicious products‚ firms have turned to marketing service
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Selling Used Technology to Buy the Latest Gadgets It is no secret that many of us keep accumulating phones‚ laptops‚ mp3 players‚ consoles and other gadgets at our homes. It is no secret either that most of us wish to always have the latest products of one of the most fascinating industries: consumer electronics. One way of keeping up with the many releases of our favourite devices without making our bank account suffer is to recover part of the money we invested in products we do not use anymore
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Major Issues and Problems at Nordstrom Nordstrom‚ though successful in pleasing their customers and provided superior customer service when compared to other industry players‚ it appeared that the company sacrificed the employees’ satisfaction with their work. One of the major problems cited in the study was the failure of management to professionalised the relationship between management and employees. By advocating an atmosphere of "family" camaraderie within the organization‚ the company went
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Executive Summary The purpose of this paper is to present an in depth analysis of the luxury retail industry. This report will examine all pertinent aspects of Nordstrom Inc. and the highly competitive retail industry by focusing on the fashion specialty department stores. The U.S. economy has been hit hard due to soaring oil prices‚ the threat of inflation‚ and high unemployment rate‚ resulting in low consumer confidence. Consumers have been hit especially hard and are trading down in consumer
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Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits
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