essential (food‚ shelter) want is not (car‚ laptop) demand is desire to have Exchange-a trade of values between two parties Marketing System- network that permits interaction between buyers and sellers Maslow’s hierarchy of need- a diagram showing how people seek to satisfy their needs (from physiological to security to social to ego to self-actualization) SWOT / TOWS- matrix that shows Strengths‚ weaknesses‚ opportunities‚ threats Internal environment- Cost‚ revenue‚ goals‚ strategies External
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` Outline for Preparation of Manual Title Page A. Name of product to be sold. B. Name of company you are selling for. C. Course name and number. D. Your name and date. I. Developing a Personal Selling Philosophy A. Describe the marketing setting (e.g.‚ retail‚ wholesale‚ manufacturing‚ or service). B. Describe the role of personal selling in this setting. C. Describe the typical salesperson’s training to become a consultant/problem-solving type of salesperson. II. Developing a Relationship
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■ One tier health care system struggles when government cannot sustain the demand and needs of the public. Closing beds- 300 hospital beds are shut down in British Columbia due to much more increasing demand for a never-ending commodity. Overlooking to the future‚ increasing costs for the maintenance of health care will result to more hospitals closing. The certainty of the demand is there but the fund will be questionable. Inadequate diagnostic equipments- Instead of buying more equipment
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UNDERSTANDING OF THE SITUATION ADP INDUSTRIES CORPORATION Today is an era of conspicuous consumption. It is not just individuals from the elite society who are splurging but even the Filipino middle classes are shelling out cash for premium quality products and services. This evolution in the Philippine marketplace is one of the major reasons why ADP Industries Corporation entered into the picture. ADP Industries Corporation is a 28 years old distribution‚ trading and marketing company in
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technology leader. GBM‚ founded 1990‚ has several branches covering the gulf territory (GCC) and is the leading IT solutions provider in the region fulfilling the IT requirements of local‚ regional and international organizations across the GCC. How does your business currently utilize the Internet to maximize sales? While competition is very tough‚ especially in the Information Technology industry where many players are expanding and investing in our region to cater the demand and satisfy the
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and selling. Training programmes‚ enterprise development and the current thrust for competitiveness have now given high priority to promoting marketing awareness among small business owners‚ and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on ‘selling satisfaction’ and not merely on selling products
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Cases in Financial management Radio One Case This case involves whether Radio One should purchase the 21 radio stations from Clear Channel‚ Davis and IBL LLC and the impact of the acquisition to the investors and on the market. Examining the stations it fits with Radio One’s Corporate Strategy and they have the ability to bid first on a group of stations that would double Radio One’s size. Also this purchase would create national coverage for Radio One. First we must look at the Return on Asset
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Cross-selling stands for being able to offer to the existing bank customers‚ some additional banking products‚ with a view to expand banking business‚ reduce the per customer cost of operations and provide more satisfaction and value to the customer. For instance‚ when a bank is in a position to sell to a deposit customer (say saving bank or term deposit)‚ a loan product such as housing loan‚ credit card‚ personal loan or vice-versa‚ this would result into additional business and lead to low per
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How compatible are Just War and Pacifism? Pacifists are people who oppose to any war and violence‚ they believe that killing and harming people is wrong and therefore all wars must be wrong too. They think war is unjust and that all conflicts should be settled in a peaceful manner. The Just War theory tries to judge whether it is ‘just’ to go to war and how the war should be fought. It tries to reconcile three things; taking a human life is seriously wrong. That states have a duty to defend their
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Hong Kong Baptist University Department of Management BUS 2210 Organizational Behavior 2012-2013 (Semester 1) Course Outline |Lecturer |Contact |Phone |Office | |Mr. Sunny C. S. Yung |cssyung@hkbu.edu.hk |3411-3160 |SMC1236 | This course aims to introduce theories and concepts related to understanding people’s
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