Case Analysis Optical distortion‚ Inc. Presented by Donnette Russell Marketing Plan Table of Contents Executive Summary 3 The Challenge 3 Situation Analysis 4 Market Segment 4 Alternative Marketing Strategies 4 Selected Marketing Strategy 4 Short and Long Term Projections 4 Conclusion 4 Executive Summary Optical Distortion‚ Inc. was incorporated in 1966‚ after an innovator by the name of Daniel Garrison stumbled upon an opportunity to enhance the output
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Harvard Cases for BBUS 521 1. 2. 3. 4. 5. 6. 7. Southwest Airlines (A)‚ Reprint # 9-575-060 Cumberland Metal Reprint # 9-580-104 Optical Distortion Reprint # 9-575-072 Biopure Corp. # 598-150 Nestle Refrigerated Foods‚ # 9-595-035 Aqualisa Quartz: Simply a Better Shower: 9-502-030 Fashion Channel: Market Segmentation‚ # 2075 Case Preparation Questions: The list provided below for each case are Preparation Questions. They are not meant to be comprehensive nor are they to be answered in sequence
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Case Analysis: Optical Fiber Corporation Introduction Optical Fiber Corporation (OFC) is a financially successful‚ albeit relatively small manufacturer of multimode optical fibers. The company was founded in 1990. The founders were able to enter the market largely on the basis of acquiring patent licenses from larger optical fiber firms. These licenses restricted competition between the entities and provided OFC with instant access to optical fiber technology. In return‚ OFC’s customer
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Contents 1.0 Introduction 2 1.1 Background of 3M Company 2 2.0 Contents 3 2.1 Issues of 3M 3 2.1.1 Structure in Relation to Innovation 3 2.1.2 Leadership Relation to Innovation 3 2.1.3 Linkages and Networking to Innovation 4 3.0 Analyze difficulties in using 3M in different cultural situation 6 4.0 Evidence of reflection on how insights relate to student own situation and how learning might applied in current situation 7 5.0 Discussion of challenges in transforming their learnings into
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Optical Distortion Case Analysis Introduction In an effort to solve the cannibalization problem of chickens and to find a more efficient alternative for the practice of debeaking‚ Robert D Garison‚ owner of a large farm in Oregon‚ and Ronald Olsen‚ a businessman‚ formed the Optical Distortion Lens Inc. in 1965. They invented a revolutionary product‚ a lens for chickens that would stop the cannibalization between chickens and received a patent on it. In 1973‚ Optical Distortion got into an
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[pic] An optical illusion also called a visual illusion is characterized by visually perceived images that differ from objective reality. The information gathered by the eye is processed in the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types: literal optical illusions that create images that are different from the objects that make them‚ physiological ones that are the effects on the eyes and brain of excessive stimulation
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Pitch: 3M Corporation have a history of succeeding through a culture of innovation along with leveraging existing core technologies. 3M management demonstrates existence of different divisions as independent businesses with their individual units of operations. In addition‚ the cross divisional support between various units like sharing personnel resources‚ distribution channels‚ 3M provided multiple possibilities for innovation. In such an encouraging corporate culture‚ should Optical Systems be given
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| 3M Company | By Peggy Nenninger | Introduction: 3M Company My interest in 3M Company comes from the fact that my brother used to work for them. Also the diversity and globalization of 3M intrigued me. 3M Company was founded in 1902 in Two Harbors‚ Minnesota as the Minnesota Mining & Manufacturing Co. (MSN Money‚ 2009) It is now known simply as “3M”. 3M is a primary manufacturer of products for many of the markets it serves. 3M operates in six operating business segments: industrial
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Cluster 1 Case Study/Internet Exercises I am giving you a choice of which Case Study that you want to complete. You are to complete only one case‚ you may choose to do either: VIDEO CASE 1: 3M’s Post-it Flag Highlighter: Extending the Concept! OR VIDEO CASE 3: Geek Squad: A New Business for a New Environment Note: A video case for this assignment may be available for viewing by clicking on the “Course Documents” navigation button‚ then select the appropriate chapter number and then select
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The company 3M is a diverse company that was incorporated on June 25‚ 1929 with presence in more than 10 industries alone. “3M products are sold through a number of distribution channels‚ including directly to users and through wholesalers‚ retailers‚ jobbers‚ distributors and dealers in a range of trades in a number of countries worldwide” ("3M Co‚" n.d.‚ para. 1) The company head quarters is located in St. Paul Minnesota‚ however 3M has locations all over the United States. 3M is best known within
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