A) Company Goals: As of May 2014‚ Café Coffee Day has over 1600 stores across many cities and towns in India. CCD has been consistently offering a rich and world class coffee experience to Indian consumers at affordable prices. However‚ CCD needs to continuously upgrade its service and offerings of coffee and delectable food items. Simultaneously‚ it needs to be better than the emerging competition including that from the foreign brands‚ by catering to the changing consumer tastes in this growth
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to Café Coffee Day‚ we appoints the franchise as a franchise on the T/C(Terms and Conditions) put forward in this agreement. 3. There is no product and/or service and/or territorial exclusiveness granted to the “Franchise” as part of this Agreement by Café Coffee Day may give such right to persons other than “Franchise” to sell Café Coffee Day’s products and services anywhere including terrestrial area surrounding the premises. Section 3: Services‚ Terms & conditions 1. Café Coffee Day would
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Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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Limited (ABCTCL) is an entrepreneurial venture of Chairman‚ Mr. V. G. Siddhartha. His passion for coffee coupled with the opportunity provided by the deregulation of The Coffee- Board in 1993 created the perfect timing for the launch of this company. Their visionary Chairman could foresee the demand for Indian coffee abroad and ABCTCL began exporting coffee to coffee connoisseurs across USA‚ Europe & Japan. The "Coffee Day" as brand was born in the year 1994. In the year 2000‚ Coffee Day exported
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INTRODUCTION Café Coffee Day is a chain of coffee shops in India having it ’s head quarters in Chikkamagaluru‚ Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL)‚ it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore‚ and today has the largest cafe retail chain in India - with 650 cafes in 110 cities. Headquartered in Bangalore‚ a majority of its cafes are also located in Bangalore. The cafe chain has had much success
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CAFÉ COFFEE DAY RESEARCH Introduction The given case is based on CCD the largest coffee retailer in India. It started operation since 1996 by V.G Sinddharth. CCD pioneered the café concept in India by year 2000 the company had only 14 outlets in 6 cities. It was after year 2000 the company started on a massive expansion program that has been it set up nearly 1000 outlets in India in ten years. The café coffee day is owned by ABC Ltd which is the largest producer of Arabic coffee in Asia. There were
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Café Coffee Day (CCD) is a subsidiary of India’s largest coffee conglomerate‚ Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10‚500 acres. It is the largest producer of Arabica beans in Asia. ABCTCL is one of India’s leading coffee exporters. Mr. V.G. Siddhartha founded CCD in 1996. The first CCD outlet was setup on July 11‚ 1996 at Brigade Road‚ Bangalore. As of today they have 1481 outlets across the nation. They acquired Café Emporia‚
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Marketing Management Assignment Product: café coffee day Category: coffee joint Tagline: a lot can happen over a coffee Target group: youth in middle and higher income group and also business class people Positioning statement: Café coffee day’s positioning statement deals with not only offering a varied range of coffee but also providing a unique experience and comfort along with it. It not only offers different flavored
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Café Coffee Day is a chain of coffee shops in India having its headquarters in Chikkamagaluru‚ Karnataka.[2] A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL)‚ it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore‚ and today has the largest cafe retail chain in India – with over 800 cafes in 112 cities. Large number of coffee day cafes are located in Bangalore. The cafe chain has had much success riding‚ and to some extent creating
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kbmskbmsdfkbkdfbmsfd‚b sfd‚b gf‚ szd‚f laekrglremgkrmgregaemvnafkmvfekvm rekvb fem qrjgnrjev rjmv mf vf bwfjvn witjnblbnfwjvnCafé Coffee Day was started as a retail restaurant arm of ABCTC in 1996. The first CCD outlet was set up on July 11‚ 1996‚ at Brigade Road‚ Bangalore‚ Karnataka. It rapidly expanded across various cities in India adding more stores with more than 1000 cafés open across the nation by 2011. The logo was recently modified in response to increased competition. The company is known for
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