dividing a potential market into distinct subsets of consumers with a common need or characteristic and selecting one or more segments to target with a specially designed marketing mix. Besides aiding in the development of new products‚ segmentation studies assist in the redesign and repositioning of existing products‚ in the creation of promotional appeals‚ and the selection of advertising media. In order to be a viable target market‚ a segment must be identifiable (by some criteria such as demographics
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PAMPANGA Brief Description Steeped in history and blessed with natural and man-made scenery‚ Pampanga offers several sight-seeing options for visitors. Pampanga has always enjoyed the title "The Culinary Center of the Philippines". It is populated by resourceful hardy folk who are justifiably proud of their famous Kapampangan cuisine. The capital‚ City of San Fernando‚ is world famous for the annual Lenten re-enactment of the crucifixion of Christ. It is also famous for its Giant Lantern Festival
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talks about the positive things about the country‚ a marketing campaign for the Philippines‚ that rolls out the red carpet‚ primarily to foreign investors‚ and to tourists‚ in its attempt to attract them to pour investment in a growing economy and visit the country for its rich culture‚ attractive landscapes‚ and the people – warm‚ hospitable and friendly. The article brags the reasons why it is more fun in the Philippines‚ not only in terms of business opportunities but also for the things that make
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LANDSCAPE ASSESSMENT Lipsmacker‚ an American lip balm brand‚ has massive business potential in the Philippines. It specializes on its special flavored lip balms ranging from a wide array of flavors such Strawberry Banana and M&M ’s. The brand has an existing demand in the Philippine Market‚ as evidenced by online forum and blog site posts. Also‚ no Philippine cosmetic brand currently provides the same product offerings. Catering to a niche tweenager market is not entirely new. Various
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Butterflies Endemic To The Philippines The Philippine archipelago has one of the richest diversities of plant and animal species in the world. In fact‚ of the Philippines’ nearly 21‚000 recorded insect species‚ about 70 percent can only be found in the Philippines. The Philippines also has the highest concentration of butterflies in the world. There are more than 900 butterfly species recorded in the Philippines and about 352 species are endemic to the country. In Bohol alone‚ more than 300
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the nation. The Philippines consists of 7107 islands. Most of the islands are very small. Many of these small islands as well as the bigger islands‚ have a lot to offer to tourists. There are many possibilities for typical "sun‚ sea and beach holidays" and for specific adventure holidays. You can even meet the whale sharks and swim close to them. For tourists who want to discover geographically interesting landscapes or who want to meet mountain tribes‚ the Philippines has it all! Tropical
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Comparison and contrast between Male and female news anchors in the Philippines If the world of mass media is dominated by men‚ would it be more powerful and more effective? What if females rule the news industry‚ will the audience feel more on the softer side of the news story? The distinction of men and women existed even before the written history of the Philippines. Women were limited when it comes to expressing their thoughts‚ opinions‚ and skills. However‚ in the present generation‚ gender
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Philippine Regions of Luzon Area The Philippines consists of 17 regions. The following are in the northern part of the country: Region Regional center Towns and Cities National Capital Region (NCR; Metro Manila) Manila Caloocan City Las Piñas City Makati City Malabon City Mandaluyong City Manila Marikina City Muntinlupa City Navotas City Parañaque City Pasay City Pasig City Pateros Quezon City San Juan City Taguig City Valenzuela City Cordillera Administrative
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Families and Communities Research Methodologies: * Phone Interviews * Internet Observation 1) Meaning of Support Services and the purpose. Support networks are networks of personal or professional contacts available to a person or organization for practical or moral support when needed‚ it includes facilities and people who interact and remain a confidential communication style for mutual assistance. The purpose of certain services in communities is to provide available support
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The Teachers‚ Schools‚ and Society Reader Marsha Warren Case Study 7 CASE STUDY 7 Marsha Warren An experienced third-grade teacher is overwhelmed by the problems created by her heterogeneous class‚ which includes eight students who have unique home and personal situations that are affecting their schooling. José glared at Tyrone. “Quit looking at me‚ you jerk!” “I wasn’t lookin’ at nothin’‚ creepy‚” replied Tyrone vehemently. Marsha Warren looked up sharply at the two boys and made
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