Executive Summary Introduction [pic] Goggle is classified under information communication technology which specialise in search engine with online advertising. It falls under the strategic group category of focused differentiator. External Analysis 1 Porter’s five forces 1 Bargaining Power of Suppliers The buying power of the suppliers is weak as Google can easily find alternative suppliers for their equipment like servers & data centres. 2 Bargaining Power of Buyers The buying
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is available on the internet now. Google said themselves that they hope to “provide the greatest access of information to the greatest number of people” (Argenti‚ 2009‚ p.22). Anything and everything that Google does or says in any situation is available for anyone to see. The very product that they are providing can also help or hinder them. If people in the United States and Europe did not have access to Google’s business records online‚ then they would never know about Google censoring in China
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Competitive Strategy Assessment 2 Case Study Google Inc. INTRODUCTION This Business Report primarily addresses 4 questions asked on the Google Inc. case study. Information is primarily obtained from the case study and from publicly available news reports and articles. KEY QUESTIONS 1. What were the key factors behind Google’s early success? A number of key factors contributed to Google’s early success. Google had unassailable competitive advantage
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related to its business strategy? Answer Google is an organization that once to provide information to the world in which it can be accessible easily and letting people make use of the information. "To make the world’s information universally accessible and useful"(mission statement). Google is an organization that always takes risk‚ because they really want to expand their market size so that it can reach the world. Google is a company that like investing in so many strange project because
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GOOGLE INC. Internal Analysis Macarena Vayá Duarte GOOGLE INC. INTERNAL ANALYSIS EXECUTIVE SUMMARY This study presents an internal strategic analysis of the search engine giant Google Inc. The aim is to discover the organization’s resources and capabilities in order to provide information on its assets‚ skills and works activities. Google Inc. is an IT company created in California in 1999. It has amazingly grown from its launch o the
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References 5 1. Introduction Google inc. is a company specialized in internet services and products‚ Google is developing over the last 14 years to become one of the best operating firms worldwide and obviously it did. Google has arranged many benefits to its employees in order to motivate and energize them. Google has café with free diverse food‚ a fitness center and laundry room in its campus‚ all of that can meet with employees physiological needs. Google has free on-site physicians and nurses
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motivational and perceptual theories‚ which will be applied to Google case in order to understand how the company achieved its incredible success. It will be also interesting comparing the Google’s case study with another case to see how organisational behaviour theories are applied differently depending on the situation. The second part will discuss the hiring practices and job design principle. Theories will be also examined and applied to the case. Analysing these two aspects will help to find out and
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GOOGLE CASE. By Glotova Tatiana‚ Marketing 1. * It’s obviously‚ that the most important factor behind Google’s success is their effort concentrated on developing search engine. They managed to turn the problem with the key word spam on the web into the attractive opportunity being solving it‚ when PageRank algorithm were created by Sergey Brin and Larry Page. The new system works like this: there were created reliable searches through the amount of websites‚ which than link to a certain
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1. Executive Summary Google Inc. was started in 1998 by Sergey Brin and Larry Page as a small scale search engine as a garage company. The founders had little idea about how big their company will be in coming years. Google‚ now‚ being the biggest search engine‚ has become a word in the English language (Abt 2007). Google have also been rated the best company to work for in the year 2012 by Fortune. It proves that Google takes care of its employees and creates a good work environment to work in
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No Internet Services Explanation 1 Online Banking We can pay electric bills‚water bills and summon online without going to pos office . We can do payment of credit card besides checking online statement . In addition‚we can check the request of cheque‚ cheque confirmation ‚ stop cheque and account opening .Finally we can do fund transfer via online such as international transfer and subsidiary transfer . Eg:CIMB clicks ‚Maybank2u 2 E-learning The instructor may place course notes on
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