ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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CPA Program -- professional level - Global Strategy and Leadership Webinar 5 Case Analysis: Notting Foods Australia Pty Ltd Case Study 2 Semester 1 2013 Authors: Samantha Winter and Delyth Samuel Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2013 The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice‚ please
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"How much did J.M.Barie invest of himself in "Peter Pan‚ and how did he do so?" Peter Pan and the Lost boys originally came around from the traumatic childhood of J.M.Barrie and the loss of his younger brother David in a skating accident. This left James desperate for the love of his grieving mother‚ Margaret‚ who under depression could not cope with the loss of her favourite child. Barrie’s mother found comfort in the fact that her dead son would remain a boy forever‚ never to grow up and leave
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BUILDING AN ENERGY FUTURE ANNUAL REVIEW ROYAL DUTCH SHELL PLC ANNUAL REVIEW AND SUMMARY FINANCIAL STATEMENTS 2011 Our INSIDE ENERGY app for iPad explores the role innovation plays in providing energy to power and sustain people’s lives. Discover new ways of nding and producing oil and gas‚ learn about advances in energy ef ciency and cleaner-burning fuels‚ and meet the people involved in making it happen. shell.com/inside_energy A BOUT THE PHOTOS Energy gives our lives vitality
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Case Study 1 Richard is determined to do well in school "this time around." He tried school several years ago‚ but he didn’t take the time to learn how to study or how to be prepared. In frustration‚ he quit. Richard is a strong reader‚ so he wasn’t bothered by the fact that this time most of his classes have considerable amounts of reading. The method he decided would work best would be to take notes and to spend most of his time studying from the notes. He would copy as much of the information
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Briefing a Case Case Name: Traine Smith‚ Appellant v. Friends Hospital‚ Dewight Magwood‚ Benjamin Messina‚ Ronald Potter‚ Robert Anthony and Dewayne Thomas‚ Appellees • Who is the plaintiff? The defendant? The plaintiff is Traine Smith. The plaintiffs are Friends Hospital‚ Dewight Magwood‚ Benjamin Messina‚ Ronald Potter‚ Robert Anthony‚ and Dewayne Thomas • What is the issue? The plaintiff sued the defendants‚ claiming that she was sexually assaulted and beaten by hospital employees while
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RMG909 Advanced Buying Process II Case Study Analysis Form Student Name: Carolina Antonio Date: April 1‚ 2014 Case Study #/Title: Case Study # 45 - Celebrity Fragrances: The art of negotiation 1. Defining the Issue(s)- The Major Question: Jackson’s buyers didn’t want to be in an overstocked positions They want to be in a position to reorder the merchandise if it began to sell well Vendor could not accept the order because it was below the minimum level Jackson could not return
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CASE STUDY Pixar: Animated Geniuses 1.) Problem: Pixar maintaining its position in the movie animation industry despite the forging alliance of major production companies. 2.) Facts of the Case: a.) Wild Brain inked a five-picture deal with Dimension Films‚ a unit of Miramax (owned by‚ of all companies‚ Disney). b.) Perhaps Pixar’s closest competitor is Dreamworks‚ headed by former Disney impresario Jeffrey Katzenberg and backed by media luminaries Steven
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A teaching case study is defined as a narrative that describes a specific event within the school environment that allows professionals to investigate critical issues that impact the learning of students. Creating a case study can be seen as a form of professional development‚ educators learning from real examples. A case study is a powerful way for educators to reflect on the actions of other professionals. “Case studies force individuals and groups to think somewhat differently then they have
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Logic: Peter Singer NAME PHI 103‚ Information Logic Instructor: NAME DATE Logic: Peter Singer An Evaluation of Singer Peter Singer questions our conception of equality as it relates to the human species and other animal species. He fundamentally argues that‚ “The principle of the equality of human beings is not a description of an alleged actual equality among humans: it is a prescription of how we should treat humans.” The statement‚ revealing Singer’s essential argument‚ also comprises
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