Google was founded by Sergey Brin and Larry Page in 1998. In mid-1990s the Internet was emerging and the quest for getting relevant data from the Internet had begun. The solutions provided by Yahoo and AltaVista were not adequate to fill this requirement. In 1996‚ Larry Page and Brin who were at that time PhD students at Stanford‚ got together to answer this question. They developed a ranking based Internet search algorithm which prioritized results based on relevance. In 1997 they made it available
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brand. This objective takes the customer value established in objective two to recruit new members‚ retain current members‚ and build relationships. Question 2: To achieve his promotional Objectives‚ Rick Wyatt can start by having a societal marketing Orientation. This orientation will communicate to his audience that the RVVFD is supplying the town with needed firefighters‚ and is concerned about the welfare of the community. To accomplish the objective to build awareness‚ Wyatt needs to advertise
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the company macro environment on the component of the core market system in general and in company marketing management in particular The Marketing Environment The actors and forces outside marketing that affect marketing management ability to build and maintain successful relationship with target customers. The environment continues to change rapidly and both customers and marketer’s wonder what the future will bring is called marketing environment. The entire marketing environment can be classified
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profitable Starbucks customer typically possesses the below characteristics: • Belongs to a diverse population group: Starbucks originally targeted affluent‚ well-educated‚ white-collar female patrons‚ aged between 25 and 44 years. However‚ a recent study has revealed that newer/first-time customers tended to be younger‚ less well-educated‚ and in a lower income bracket than Starbucks’ more established customers. • Provides Repeat Business: Market data suggests that a satisfied customer visits the
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originators of micro History thought that it is a methodology to be applied only in the field of cultural and Social History. But it is not so. Any object of the study dealing with the primary Docieties Group or individual or languages or Knowledge or Experience and perfectives of the marginalized mainly come under Micro-History. Ginzburg‚ a micro historian criticized the large scale quantitative studies on the grounds for the distorted reality on the individual level. The micro Historians placed
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Executive summary The assignment starts with an introduction and Macro-environment analysis of Italy and 12 C frameworks. Macro environment is based on economic factors‚ social cultural forces‚ political and technological things that affect the organisation inside. It is important for a company to identify the possible political risk s in the country. Political risk is based on changes in the political environment that may have a direct impact on business. The political factors have influence on
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a- Define Marketing environment. The marketing environment represent a complex array of threats opportunities for the organization‚ and can sometimes seem difficult to categories. Generally speaking the marketing environment can be divided into two areas: the external environment and the internal environment. The external environment is concerned with everything that happens outside the organization‚ And the internal environment is concerned with those marketing factors that happen within the organization
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What is the macro and industry environment in the Southeast Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with this environment? Answer: Competition for the Southeast Asian budget traveler has increased significantly in recent years as more carriers have entered the market. These new entrants are attracted by the large number of potential travelers‚ and the fact that government regulations in the region have decreased making it easier
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Universidad de La Sabana Mercadeo Presentado a: Luis Fernando Correa Presentado por: Vivian Jimena Mesa Torres 201120968 ------------------------------------------------- Febrero 27‚ 2013 FIRST PARTIAL EXAM Disney: The happiest brand on earth Case Analysis 1. Background: During the second half of the 1980s and 1990s‚ the Disney Studio experienced a significant growth‚ and the division had a "golden age" with annual box office hits with such regularity that even their creative structure started
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets
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