I found both case studies to be very interesting. In the Two Men and a Lot of Trucks case study‚ I could identify the expectancy theory and Maslow’s needs hierarchy theory. The text states that Mary Ellen quit her well-paying job with benefits to grow her business. What started as a part-time gig working from her dining room table quickly became a successful franchise operation. Mary Ellen’s hard work and dedication paid off as there are currently 152 franchise locations. Maslow’s needs hierarchy
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Case analysis of Volvo – Renault alliance INTRODUCTION The article described the life cycle of the alliance between car manufacturers Volvo and Renault. That was one of the largest and most prominent alliances in Europe at that time. The marriage of the two corporations was promising as it held economic promises that were applauded by the industry experts. Three years after the alliance had been founded‚ the allies split apart under not very friendly circumstances. Although the motive was good
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Cross Cultural Management: Philippines - Case Study Introduction: After a detailed market survey‚ Renault the French automobile constructor firm‚ decided to establish a branch in Philippines. Indeed it appeared that the Filipino market is very attractive‚ and presents a lot of opportunities. Renault decided to set a first selling centre in Manila. This mission has been assigned to mister Jean-Claude Duss. The real challenge for Mister Duss will be to build a local team and to be its leader
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Assignment No. 02 Financial Management & Policy PROGRAM: MBA Question No. 1 a) You need to have $50‚000 at the end of 10 years. To accumulate this sum‚ you have decided to save a certain amount at the end of each of the next 10 years and deposit it in the bank. The bank pays 8 percent interest compounded annually for long-term deposits. How much will you have to save each year (to the nearest dollar)? b) Vernal Equinox wishes to borrow $10‚000 for three years. A
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GLOBALIZATION (strategic decisions in context of Oreo and Renault) OREO: Kraft Foods‚ a part of Mondelez International‚ is one of the leading manufacturers of FMCG goods in the World- best known for its confectionary lines. Under Kraft Foods‚ Oreo has expanded all over the World- thus necessitating a perspective on marketing in hitherto unexploited markets in developing nations such as China & India. Kraft uses a multidomestic approach to Globalization‚ which they have adopted in view of several
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Niar April 15‚ 2000 Business Case: Nissan Reinventing Nissan 1) What benefits will Nissan gain if its procurement of parts is combined with Renault’s parts procurement on a global basis? Are there any costs to this change? What problems does Nissan create if it abandons the keiretsu system for purchasing parts? In what ways might the Internet facilitate this change? Ghosn’s plan to combine‚ centralize‚ and globalize Nissan and Renault’s parts procurement would cut costs
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theories that seek to explain why FDI takes place will be discussed‚ such as Dunning`s Eclectic Paradigm‚ Vernon`s Life Cycle model‚ the Knickerbocker Model and others. Moreover‚ to evaluate the rationale for FDI‚ references will be made to the case study of Nissan`s automotive investment in North-East England. Theoretical background The most commonly seen forms of FDI can be determined as: • Merges and Acqusitions; • Privatisation-related investment; • New forms of investment
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NISSAN MOTORS Company Introduction : Nissan Motor Company Ltd (Nissan) is Japanese Company engaged in the automotive industry worldwide. The Company‚ including its associated brands‚ designs‚ produces and sells more than 3.7 million passenger cars and commercial vehicles in more than 190 countries. The Company is engaged in manufacture and sale of passenger automobiles‚ as well as the supply of automobile parts. Major overseas market for Nissan included Europe‚ North America‚ Africa‚ New Zealand
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1. Explain Nissans strategy in EVs including the Alliance? EVs‚ the electronic vehicle that Nissan brought to the market. This kind of vehicle can use electric energy instead of gas as the power of engine. It is a special new technology which is energy saving. The main strategies include business strategy‚ global strategy and corporate strategy includeing the alliance.
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What motivation theories can be found in each case study? • Goal-Setting Theory • Management by Objectives (MBO) Describe the theories found in each case study and cite specific examples. Goal-setting theory uses goals to assess job performance and encourages employees to try to achieve those goals. Two Men and a Truck used the goal-setting theory. Mrs. Sheets’ goal was to bring a personal touch to an industry known for its uniformity and stressed-out customers. Management by objectives is a
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