Faculty of Business Studies Tutor Marked Assignment B203 A: Business functions in context I Second Semester 2012 – 2013 Supply chain from manufacturing to shelf Introduction 1 -The Kellogg’s Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan‚ USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was ’improved diet leads to improved health’. 2-Between 1938 and the present day Kellogg’s opened
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Case Study 1 Week 1 Professor Eckert Shield Financial Problem Statement Doug bloom recently was promoted from sales rep to sales manager in a new territory for a struggling branch. This position is risky since the old sales manager was fired since he was unable to produce higher sales numbers. Doug’s mission is to implement a new First Plus program through his sales force. The issue‚ is that most reps are used to catering to their smaller accounts‚ which is opposite of the First Plus program
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Case Study Analysis (Case Study #2) The Quiet Meeting 10/13/13 Introduction This case is about a sales supervisor‚ Debbie’s Ronson‚ having a group meeting with the sales department. The meeting was held to discuss two things‚ one last week’s performance‚ and two Debbie handed out a memo outlining a new format for scheduling their calls. At the end of the meeting Debbie discussed the meeting to one of her fellow supervisors‚ saying she gives them a chance to talk in
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A Study on the Influence of Using Celebrity Endorsements among Marketing Students of Central Philippine University A Case Study Presented to the Faculty of the Advertising Department College of Business and Accountancy Central Philippine University Jaro‚ Iloilo City In Partial Fulfillment of the Requirements for the Subject ____ (descriptive title) NATHALIE GICANA
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Case Study 5: General Electric Prices Clarence Burke began working for the heavy-equipment division of General Electric as soon as he graduated from college in 1926. Clarence was an energetic‚ hard-driving‚ and tenacious person and looked forward to a promising career at GE. The heavy electrical equipment division at GE was the oldest part of the company‚ around which the rest had been built‚ and it still accounted for a quarter of its sales. Moreover‚ GE dominated the heavy electrical equipment
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5 Trade sales promotion 3. Scheme details 7 4. Costing 8 5. Roll out 9 6. PET bottle scheme 10 7. Reference 10 Abstract: In a competitive market‚ where the competition has a major share‚ it becomes important for the company to generate loyalty among the outlets for its own products and also to increase its presence among the outlets who stock solely the competitor’s products. The main period for sales of beverages is
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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No witchcraft for sale Doris May Lessing (22.10.1919-17.11.2013.) She was a British writer‚ born in Iran. In 1925 the family moved to a farm in the British colony area of Africa. In the story “No witchcraft for sale” Lessing tells about a relationship between the Farquars‚ a Christian family and their servant Gideon‚ in a colonized Zimbabwe‚ and the native secrets‚ that no power can buy. The story is written with a 3rd person narrator with an omniscient point of view‚ where the happenings are
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CASE STUDY 1 SEC ENFORCEMENT RELEASE- BRISTOL-MYERS 1. Access the SEC website‚ www.sec.gov‚ and do the following: -go to “Information for Accountants” -go to “The Division of Enforcement Chief Accountants Office” -go to “Accounting and Auditing Enforcement Releases” - then go to the enforcement release related to Bristol-Myers dated August 4‚ 2004. 2. What were the broad areas which the SEC addressed? 3. Of these issues‚ which one was by far the most significant in terms of dollars involved
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The Art of Eating and Dining Case Study Assignment #2 Due Date: 18th October 2013 Table of Contents Introduction Case Study #1 – Remarkable Service: The Big Day (Summary) Case Study #1 – Questions and Answers 3 T’s of Service and the 9 Attributes of Remarkable Service – Analysis Case Study #2 – Wine Sales: Menu Review (Summary) Case Study #2 – Questions and Answers Information about Wine Conclusion Introduction This assignment
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