Tokyo Disneyland – new pricing Case analysis A summary for the board of the company Team of consultants: Desislava Dobreva‚ Georgi Stamenov‚ Toma Koleliev‚ Yavor Kolevski Strategic Management‚ Prof. Dr. Richard Mischak MBA‚ AUBG‚ 2014 19/03/2014 Agenda: I. Executive Summary II. Introduction III. Main body of the report IV. Conclusions and recommendations V. List of references and bibliography VI. Appendices I. Executive Summary Tokyo Disneyland considerations regarding the
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Choice Hotels‚ International. Inc.- Building a Career Yolanda Crawley-Taylor Kaplan University TH102-01: Sales‚ Marketing‚ and Customer Service Paul William Howe July 19‚ 2011 1 In this report you will find documentation on the four components that are used by Choice Hotel International‚ Inc. which is a subsidiary of Manor Care‚ Inc. and the world’s second largest franchise hotel chain. Here I will outline and examine the four components of the marketing mix that is used for their
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DISCUSSION QUESTIONS 1) Was extending the brand into chips a logical step for Ritz? Explain using the concepts related to brand extension. • Yes it was a logical step for Ritz to expand into the chips market; they mention sales were not growing for crackers as fast as chips‚ which were growing twice as fast. They wanted to add a incremental growth and increase value to the already popular Ritz business. They had introduced different line extensions and flavors before but they didn’t increase
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Grand Hotel (figure 1.) on November 21st 1980 and resulted in the deaths of 85 guests and hotel staff. Roughly 600 others were injured during the fire and also 35 fire fighters had to seek medical attention during and after the incident. The high-rise MGM Grand hotel building‚ first constructed in the early 1970s. The building consisted of twenty-one stories of guest accommodation situated above a large ground complex which included a casino‚ showrooms‚ and convention facilities. The hotel was relatively
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Benihana of tokyo wac analysis: The case benihana of Tokyo was simply about how to expand the business. Benihana is a service restaurant chain providing only minimal menu. The issue identified was they were unable to make a decision that how would they expand their business. They have some options waiting but its hard to make a strategy. It is a very difficult to expand a service nature of business because in service type of business everyone thinks he is a expert due to his practical observation
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Case Notes- Rosewood Hotels and Resorts Article Summary The marketing and management teams for Rosewood hotels have been faced with a branding issue. The leaders with Rosewood have realized that their brand‚ “Rosewood” has failed to make a true name for itself in the luxury hotel industry. They feel that in order to boost customer awareness they should attach the Rosewood name to each hotel. Rosewood felt that there was a major disconnect between the 12 hotels they have all over the world. Customers
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Banyan Tree hotels and resorts is still a small and new hotel group organization‚ they have a lot of ideas; being a worldwide business in their market. As they develop‚ they want to stay true to their core standards and beliefs so that they not change in the future ‚ trying to develop their selections and capability to bring the Banyan Tree Experience to their customers ; having a values which have shown their hard work since their first hotel in Thailand . To achieve more‚ they need to stay in
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BUSINESS SCHOOL Cover Sheet for Individual Assignment: Case Study of Benihana of Tokyo Your assignment cannot be returned to you unless you clearly print your name and address in the box below. William Tan Wei Leng Block 308 Canberra Road #13-99 Singapore 750308 Name: William Tan Wei Leng Student ID: 1656521 Subject name: Operations Service Management Lecturer name: Max Zornada Due date: 10 July 2015 KEEP A COPY Please be sure to make a copy of your work before you submit it. On rare occasions
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TITLE City Hotel Trumer Stube: Great Budget Hotel In Salzburg Austria LEAD PARAGRAPH With its location on a quiet street in a pedestrian zone‚ Cityhotel Trumer Stube is a winner. This petite-sized hotel features just 20 rooms but offers personal attention typically found in more expensive hotels. PARAGRAPHS Room types Three types of rooms are offered. Choose a small budget room on the first floor‚ directly behind the reception desk with a mere 129 sq ft/11.98 m sq‚ a standard double room
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the training of Ritz-Carlton employees instill a culture of quality? Ritz-Carlton believed that a comprehensive training program was necessary to instill its values in employees and educate them about its service standards. Initial Orientation New hires at each Ritz-Carlton hotel participate in a 2-day orientation program. The members of the top management (GM‚ ppl of HR department) generally conducted the initial orientation. Using those top management‚ because Ritz-Carlton hotel believed that
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