"Case study of unilever in india hindustan lever s project shakti marketing fmcg to the rural consumer" Essays and Research Papers

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    Current Trends: Challenges faced by FMCG supply chain in India * Several layers of intermediaries does not allow the supply chain to be cost effective and efficient. * Use of IT and other systems like ERP‚RFID is not very prevalent. * Complex tax structure: High Indirect tax‚ lack of uniformity‚ high octroi and changing tax policies result in escalating prices at every level of supply chain. * Poorly developed agricultural infrastructure. * High power cost * Lack of proper

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    Fmcg Sector

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    Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. FMCG market is expected to rise to 33.4 Billion US$ till 2015. This report starts with a brief introduction of FMCG market along with industry Overview. It further state why FMCG sector us analyzed and why India. in this report three FMCG company “ HUL‚ Nestle India ‚ and ITC” is analyzed there history their shareholding pattern with their product is being

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    Brands for Rural India” By Himanshu Shekhawat Lecturer‚ Department of Management Studies‚ Poornima Group of Colleges‚ ISI-2‚ Sitapura Institutional Area‚ Jaipur E mail: Himanshu.shekhawat@gmail.com Abstract India is a very large country with 3‚700 towns and 6‚ 00‚000 villages. A rural market is a village with a population of less than 5000. But since the larger villages and the smaller towns are witnessing an explosion in growth‚ they are collectively known as rural markets

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    Lpg Marketing Rural

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    Sector “Challenges in Rural Market ” “Challenges in Rural Market ” Mr. M Q Khan‚ Director (LPG Infrastructure India Pvt. Ltd.) Mr. M Q Khan‚ Director (LPG Infrastructure India Pvt. Ltd.) Reliance Industries Ltd. Reliance Industries Ltd. 1 Indian Scenario Urban Population (Million)‚ 2001 House Holds (Million)‚ 2001 LPG Connections (as of 01.04.04 (Million) LPG Consumption (MMTPA) As of 01.04.04 LPG Per Capita Consumption KG (PA) Penetration 286 54 68.52 7.95 Rural 742 138 8.58 1.55 Total

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    HINDUSTAN UNILIVER (HUL) Below The Line (BTL) ACTIVITY : KISSANPUR Hindustan Uniliver (hul) in 2012 through its Kissan undergo BTL activity through Kissanpur. Hindustan Unilever (HUL) went to grow tomato farm at Inorbit mall in Malad‚ where it seeded nearly 7‚000 tomato plants. The idea was to acquaint city-bred kids with tomato growing and build brand equity for its Kissan ketchup. It’s all part of the company’s five-month campaign – Chalo Kissanpur – that has seen over 76‚000 people across

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    Case 8 - Unilever

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    foods‚ and bakery items. In the past‚ Unilever was organized by decentralization. This meant that each subsidiary was responsible for production‚ marketing‚ sales‚ and distribution of their own products. Unilever felt that by allowing each subsidiary to be accountable for its own performance would strengthen the overall company structure. Managers were able to develop their own marketing strategies to match their clients and region. By the mid-1990s‚ Unilever fell into issues of cost‚ global brand

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    Tobacco Consumption in Rural India - Study SIBM PUne Nishant Jindal (33158 Mukesh Gudge(33153) Aditya Khanzode(33161) Sahil Rohmetra(33174) Rural Marketing [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] FMCG Industry Category Breakup Introduction * FMCG Industry is $25 billion. Out of which 15%

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    What strategy was Unilever pursuing before its early 1990s reorganization? What kind of structure did the company have? Were Unilever’s strategy and structure consistent with each other? What were the benefits of this strategy and structure? What were the drawbacks? For decades‚ Unilever managed its worldwide detergents activities in an arm’s length manner. A subsidiary was set up in each major national market and allowed to operate largely autonomously‚ with each subsidiary carrying out the

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    Rural Development Case Study

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    Case Study Of A Rural Development: The Agrarian Reform Infrastructure Support Project (ARISP) III [pic] By LEONILA TANYAG-CONRADO 2012 Table of Contents Case Study Abstract Introduction Definition of Terms Objectives Project Beneficiaries Analysis of the project Development Framework Expected Outcomes Recommendation for Sustainability Sources CASE

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    Rural Finance in India

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    Role of WORLD BANK subsidiaries in promotion of International trade and Investments. The World Bank is an international financial institution that provides loans to developing countries for capital programmes. The World Bank has a stated goal of reducing poverty. By law‚ all of its decisions must be guided by a commitment to promote foreign investment‚ international trade and facilitate capital investment. The World Bank differs from the World Bank Group‚ in that the World Bank comprises only

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