Formats in Retail • Retail Growth Drivers • Key Success Factors • Evolution of Organized Retail • Beauty and Wellness •Overview and Market Sizing •Key Success Factors •Project Economics • Profitability across Verticals • Analysis of Business Models • Color Televisions • Departmental Stores Vs Hypermarkets • US vs India Comparison •Cash and Carry - Segment Analysis •Jewellery Retailing – Segment Analysis •Footwear Retailing – Segmental Analysis •Organized Retail: Growth Projections •Profitability
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QAMR PROJECT ON FMCG INDUSTRY SUBMITTED BY:- MANISHA YADAV MBA‚ I SEM INDEX Overview of the sector / introduction Industry profile /Classification (Growth trends) Key operating internal & external environment issues – SWOT analysis Research design Hypothesis
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Abstract This paper explains that the Unilever brands are trusted everywhere around the world; 150 million times a day‚ someone somewhere chooses a Unilever product. This paper points out that‚ at the heart of the corporate purpose‚ which guides Unilever in its approach to doing business‚ is the drive to serve consumers in a unique and effective way by (1) working with suppliers who have values similar to Unilever and work to the same standards‚ (2) utilizing its wealth of knowledge and international
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Ben & Jerry’s Homemade – The Unilever Scoop Case With four offers on the table‚ Ben & Jerry’s had quite the decision to make. When it came down to it‚ they chose the most attractive offer which turned out to be with Unilever. As time passed‚ this was shown to ultimately be a very wise choice as the financial results would later show impressive results. These impressive results could be seen by looking at how the operating margins tripled and were able to maintain a 700M operating profit in succeeding
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An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently
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research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE‚ BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a student gets an opportunity to study the market scenario and set the practical
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Influence of Packaging on Base of the Pyramid consumers with reference to FMCG industry in India Abstract Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale‚ and product packaging has been found to play a strategic role in seven of the
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environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the micro environment Demographic factors Study of human population in terms of size‚ density‚ location‚ age gender‚ race‚ occupation‚ other stats India’s demographic report findings * Estimated 1.1 billion people live in India‚ that makes
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FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus‚ luring foreign investors. And insurance sector is one of them. The rural market in India‚ constituting 742 million people‚ is by far the largest potential market in the world. The annual rural household income of Rs 56‚630 (as per
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SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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