FINAL THESIS REPORT A STUDY ON “ MOBILE MARKETING IN INDIA” PGDM – SEMESTER – IV SESSION:2008 – 2010 SUBMITTED TO: SUBMITTED BY: Dr. Robert R K. Das Pattanayak Mohd Haris Zameer
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Project Title: Tourism Marketing Name of the Student: Tapabrata Bhattacharyya Roll Number: EEPM -05- 027 Professor: Dr. Atanu Adhikari Table of Contents 1. Project Scope 2. Indian Tourism Statistics 3. What is Marketed 4. Evolution of Tourism in India 5. Why Tourism Marketing 6. Accessing Market opportunities and customer values in Tourism Marketing 7. Segmentation in Tourism Marketing 8. Tourism Marketing Positioning 9. Competition in Tourism Marketing
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welfare state in ancient India. * To know about the elements of state and foreign policy in ancient India as devised by Kautilya in his masterpiece Arthashastra Brief Summary Kautaliya ’s Arthashastra (322-298BC) is a brilliant and comprehensive treatise on all aspects of domestic politics‚ international relations‚ intelligence and good governance. This gives a more detailed picture of statecraft. Kautilya was the chief mentor and a minister who helped first emperor of India Chandragupta Maurya to
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Unilever in Brazil(1997-2007) Marketing Strategies for Low-Income Consumers Consumer Behavior Solomon(2009) defines consumer behavior as “Consumer behavior is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires”(p.148). While speaking about the consumer behavior in Brazil it is important to show the demographics based on many factors like literacy‚ population‚ lifestyle in Northeast and
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Page 1: A story of global success No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which perhaps best exemplifies global marketing. The Coca-Cola trademark is recognised by 94 per cent of the earth’s population and Coca-Cola is the second most universally understood phrase after OK. It is not only instantly recognisable but it can be found almost anywhere from petrol stations and shops in Central Africa‚ to small villages
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Dedication This project is the effort of our whole group and we are dedicating this project to our Principles of Marketing’ instructor Sir Shoaib Muhammad Acknowledgement With the core of our heart we are thanks ALLAH for his blessing on us‚ and for giving this opportunity to learn‚ after that we gratefully thanks to Mr. Shehzad Iqbal who is sales officer in Akhlaq Furniture‚ for letting us do our analysis and to let us experience about the marketing plan that Akhlaq
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Marketing Case Study: Coke 1) The Coca-Cola company is being very strategic as to who it markets each of its products. For the most part‚ they do not overlap on who they market each product to; instead they are trying to create a brand that can be easily identifiable with one market. The first product primarily uses gender segmentation‚ Diet Coke is for the most part marketed to women who are trying to watch or lose weight. The next product‚ Coke Zero also uses gender segmentation as it is marketed
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VICKS VAPORUB - MOTHER’S TOUCH THERAPY: A CASE STUDY ABSTRACT FMHG industry in India is worth around `4500 crores. This market is dominated by products like Rubs & Balms‚ medicated skin treatments‚ cough syrup and drops‚ digestives and health. Vicks is a leading brand in the Fast Moving Health goods (FMHG). An exceptionally trusted brand - generations and generations of cold sufferers have used it for almost 100 years. Recognized all around the world - Vicks is available in more than 66 countries
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Text: Marketing Managment Chapter 4: Conducting Marketing Research Topic: Market Research; Measuring Market Productivity; Return on Investment Learning Objectives: 1. What constitutes good marketing research? 2. What are the best metrics for measuring marketing productivity? 3. How can marketers assess their return on investment of marketing expenditures? Video Title: Dunkin’ Donuts Link: http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/dunkin.wvx Synopsis This
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Unilever Bangladesh conducted their Corporate Social Responsibility activities as Lever Brothers Bangladesh in past. And they mainly focus their voluntary activities in three different segments. These are ‘Health-nutrition-hygiene’‚ ‘Education’ and ‘Women Empowerment’. They do some activities in climate change issues also. They said these activities as sustainability and responsible business practice. They conducted some movement about health care and launched ‘Lifeboy Friendship Hospital’
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