INTRODUCTION For the completion of this assignment i visited to Big Bazar‚ Kothrud‚ Pune to know the details about the FMCG products. In Big Bazar‚ I observed 20 moving and non moving FMCG Brands. However for the purpose of getting information I carried out the personal interview with the manager to kno the factors which are responsible for minimum and maximum sales of FMCG products. After the interview I recommended the manager how the customer satisfaction can be improved and how the sales can
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Suggest a Marketing Mix for Amway with specific reference to Product P of the 4 Ps. You will have to justify your ansAmwayr with market based facts in which Amway is operating in India. ANS. – Amway Working in India as… Amway promotes individual entrepreneurship through its innovative direct selling approach of world class consumer products. Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. Its business
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Executive Summary Unilever is a public company. It is a conglomerate industry. It is founded in 1930. Vision is Unilever products touch the lives of over 2 billion people every day – whether that’s through feeling great because they’ve got shiny hair and a brilliant smile‚ keeping their homes fresh and clean‚ or by enjoying a great cup of tea‚ satisfying meal or healthy snack. Mission is to add vitality to life. The company has chosen global management consultants Accenture to provide a range of
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INFRASTRUCTURE DEVELOPMENT V/S RURAL ECONOMY Infrastructure is of great importance for an economy and without developing of proper infrastructure no country can ensure its economic growth. The development of infrastructure in any economy is directly related to the economic welfare of its people. Rural infrastructure includes the roads‚ finance‚ transport‚ electricity‚ communication and warehousing. In the context
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Case Study on McDonald’s Environmental Strategy Bipul Chandra Saha Brajesh Kumar Dhirendra Kumar G.B.Chandramouli G.V.Ramana Overview on McDonald’s History Started business in 1948 at California with single drive–in Restaurant Owned $13 billion of the $ 93 billion fast food industry in 1991 Operation of 12400 restaurants in 59 country till 1991 and serving 18 million people per day in US only Second best known global brand Known brand for formulating and implementing its strategy for
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Table Of CONTENTS Acknowledgement • Preface • Executive Summary • Objective of the project • Research Methodology. • Literature Review • Company Profile • Trade Profile • Marketing Plan • Management Hierarchy • Comparison with other business • Govt. policies related to business • About the topic (Market Potential) • Findings And Analysis • Limitation • Summary/conclusion • Suggestions/Recommendations • Bibliography • Annexure • Word of Thanks 1.ACKNOWLEDGEMENT
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March 22nd 2010 “Impact of GST on the Fast Moving Consumer Goods Sector” SCM PROJECT 08 Fall Karthik Regunathan PGP25304 Rahul Tom Joseph PGP25317 INTRODUCTION: Goods and Services Tax: Of the many fiscal initiatives of the reinstated UPA government‚ the rolling out of the Goods and Services Tax promises to be the most significant initiative of Independent India. Initially envisaged to be in place by April 1‚ 2010 the GST would result in a major rationalization and simplification of the consumption
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Consumer motivation and the implication on marketing Introduction: The main purpose of marketing is to create value for customers so as to help the company to be success. Therefore‚ it is very important for marketers to understand its customers‚ especially on what motivate customers’ consumption behaviors so as to establish good marketing strategies. In this report‚ it aims at analysis consumer motivations. Firstly‚ it will start with the description the term of consumers’ needs as well as discuss
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Executive SummaryUnilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever‚ where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. Unilevers one of the most popular brand is LUX. They segments LUX.s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC)
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Objective The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical products in the pharmaceutical industry in Hong Kong. To achieve this objective‚ Pfizer needs to enlarge and rectify their marketing communications‚ (such as‚ adjust their promotional tools‚ differentiate their products...etc). Introduction Pfizer Inc. is established since 1849 by Charles Pfizer and Charles Earhart and up till now‚ it has 150 countries using their pharmaceutical
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