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    Case Study

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    Methods • Dance with Chance • Black Swan 4 QUANTITATIVE METHODS CASE MAPPING Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal‚ ordinal‚ interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis Dilemmas Abstract Meant for ‘Scales of Measurement’‚ this case study presents Raghu’s • analysis dilemma‚ the owner-manager of Matrix canteen‚ which sells various fast food

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    Prisoners Dilemma

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    Prisoners Dilemma Introduction The topic of my thesis‚ I chose the issue of non-cooperative economic games‚ specifically the so-called "Prisoner’s Dilemma". Game theory falls in microeconomics and therefore mainly in the economic analysis. It gives us an analysis of the way in which two or more entities interact‚ choose strategies that simultaneously influence each actor. The greatest credit for the development of economic games have mathematician John von Neumann. Game theory can be used both

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    Cell Phone and Face-To-Face Communication “A whole new way to communicate has swept the nation and taken many along for the ride. The USA text message statistics have increased even within the last year: More text messages are sent by phone than phone calls” (Nicole). Before technology advanced‚ people dialed a number and had a verbal conversation. For people use to hand-write letters to friends across the country‚ something we now call “snail mail”. Since technology‚ society tends to be in a hurry

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    moral dilemma

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    Moral Dilemma Moral dilemma is defined as a conflict in which you have to choose between two or more actions and have moral reasons for choosing each action. In other words‚ it means that you have to choose between equally undesirable alternatives. It is also defined as a situation in which the person making the decision experiences a conflict between the moral rightness of a decision and the quality of the results it produces. As human beings‚ we are constantly in the middle

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    Face Validity

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    Face validity refers to how a test ‘looks’ as it measure what it is meant to measure. For listening test‚ it is expected that the questions and test subject will require takers to listen to audio recordings. Face validity also includes other factors such as the setting of the examination and the equipment used (Hughes‚ 2007). Finally‚ criterion validity refers to the criteria wherein the results of the examination will be compared to (Hughes‚ 2007. The criteria used to evaluate the skills of students

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    The Ethical dilemma

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    The ethical dilemma The ethical dilemma presented in the case study examines if you would allow an innocent person to be charged with offense he did not commit. You have been asked to keep quiet by a friend‚ someone you have known for years. Although you are positive that your friends did not commit the act‚ you are sure there is an innocent person wrongfully accused. I believe that it is my duty to be honest and tell the truth about the situation. According to Northouse (2013) ethics is

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    Ethical Dilemma

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    The case study presents a moral dilemma based on potential harm to innocent people. By using Kohlberg’s moral development model and by examining major ethical systems‚ namely deontology and utilitarianism‚ a clear understanding of the factors influencing this type of decision-making can be gained. Specifically‚ utilitarianism‚ Kant’s categorical imperative and the doctrine of double effect address the decision from differing viewpoints‚ providing the decision maker with compelling evidence to support

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    Lost Art in Face to Face Communication Face to face communication is the main source to getting to know new people. Relationships that you are able to build using social media tools are great but nothing beats then talking about it in real life face to face conversation. Without face to face communications we would not be able to have close friendships and relationships than we would if face to face communications were eliminated from our lives. Face to face communication with people is beneficial

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    Crush: Soft Drink Industry

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    Outline I- INTRODUCTION II- THE CARBONATED SOFT DRINK INDUSTRY A) The industry structure B) Brand competition & consumer behavior III- ORANGE CATEGORY A) Competition analysis B) Competitor Positioning and Advertising C) Competitor Pricing & Promotions IV- CADBURY’S COMPETITIVE POSITION IN THE US SOFT DRINK MARKET AND ORANGE CATEGORY A) SWOT Analysis B) Key Success Factors V- MEDIA ADVERTISING $ PER CASE FOR MAJOR BRANDS VI- PRO FORMA INCOME STATEMENT FOR ORANGE CRUSH A) Forecast of

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    Moral Dilemma

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    1. What is a moral dilemma? A genuine dilemma is one type of moral problem‚ captured by the expression “You’re damned if you do‚ damned if you don’t.” That is‚ in a dilemma‚ there appears to be no right answer or solution (Dreisbach‚ 2008). Moral dilemmas‚ at the very least‚ involve conflicts between moral requirements (McConnell‚ 2010). 3. The four questions that must be asked to establish if a Dirty Harry Problem exists are: Did the agent know the situation and the choices that it offers

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