Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17‚ 2012 1. Historically‚ why has the soft drink industry been so profitable? Historically‚ the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’‚ an examination of the CSD industry with Porter’s five forces analysis will be conducted. As market leaders‚ the analysis will
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Financial Analysis Edward Kowalski XACC/280 22July12 Dr. Edward Walden University of Phoenix a) PEPSICO‚ INC. Trend Analysis of Net Sales and Net Income For the Five Years Ended 2005 Base Period 2001—(in millions) | | | 2005 | | 2004 | | 2003 | | 2002 | | 2001 | | | | | | | | | | | | | (1) | ------------------------------------------------- Net sales Trend | | $32562 |
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Rincón Latorre 201210277 Case chapter 8 Coke Zero : Do real men drink diet coke ? Case Analysis 1. Background : The Coca Cola Company identified that no company was satisfying young men needs. Almost 10 years ago‚ Coke executives set out to change the by introducing Diet Coke and Diet Coke Plus‚ and in 2005 they launched a brand that defied the odds: Coke Zero. The brand ’s U.S. sales have consistently increased as the soft drink category has shrunk. Coke Zero has proven that young men
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Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies‚ PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM)‚ India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
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CRISIS AND CRISIS MANAGEMENT The study of crisis and crisis management is a very vibrant field within public relations. There is a strong imperative for understanding crises and crisis management. All organizations should realize they are vulnerable to crises so they must prepare for the eventuality. Once management realizes crises are possible‚ it must grapple with what a crisis is and what constitutes crisis management. A crisis can be defined as "an unpredictable‚ major threat that can have
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Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India
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KFC in India Case Study Assignment (Ethical Issue) Abstract The case highlights the ethical issues involved in Kentucky Fried Chicken’s (KFC) business operations in India. KFC entered India in 1995 and has been in midst of controversies since then. The regulatory authorities found that KFC’s chickens did not adhere to the Prevention of Food Adulteration Act‚ 1954. Chickens contained nearly three times more monosodium glutamate (popularly known as MSG‚ a flavor enhancing ingredient) as allowed
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unacceptable lead levels in the paint and another contained a magnet that could un-attach and potentially harm a child. Mattel had strict requirement for its contract suppliers‚ which were subject to inspection by independent auditors (Baron‚ 2013). These issues clearly feel through the cracks or where random isolated incidents. Nonetheless‚ in order to achieve their normally high standards‚ Mattel needs to establish a direct relationship with vendors who manufacture the raw materials for their toys and
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Food Crisis and Agricultural Reforms in India "Agriculture is the backbone of Indian economy" - this is a statement which epitomises and defines the importance of agriculture in India. It is the driving force of the Indian economy. The following statistics drive home the point that various agricultural issues and problems need to be addressed and resolved with utmost care for the betterment and sustainability of the economy and society as a whole. Food Reforms Share held by agriculture
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Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case‚ special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits‚ the relationship between the different stages of the value chain in the industry‚ the relationship between competitive interaction and industry profits‚ and the impact of globalization on industry structure. While preparing the case‚ you should start by carefully characterizing the carbonated soft drink
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