company launched 200 ml bottles (namely Chota Coke) priced at Rs.5. CCI announced that it would mostly use the 200 ml bottles in rural areas‚ as it was very price-sensitive. It was also mostly felt that the 200 ml bottles priced at Rs.5 would increase the rate of consumption in rural market. Reports showed
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MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft
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Shaan Yen Studet ID number: 1241413 Paper code: 285008/16 This essay looks at the ethics involved in a high profile sex offence case recently dealt with in the Auckland District Court. The case was published in the New Zealand Herald on the 3 September 2011. Kantian and Utilitarian theories were applied in discussing four different perspectives of the key participants; The Judge‚ The Offender‚ The Victim‚ and The Public. The Judge‚ Philippa Cunningham‚ discharged the offender without conviction
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attitudes of the respondents throughout the study. Affective components‚ behavioral components as well as cognitive components are the three aspects whereby the researcher would classify the respondents’ responses into these three dimensions and further explain it. Undoubtedly‚ it is clear to recognize that there is a close relationship between an individual’s attitudes and the following reactions. People would have different attitudes towards the Low Yat crisis; therefore‚ different ultimate reactions
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it; this is not a requirement‚ just a suggestion. Otherwise‚ please follow the instructions/format suggestions in parenthesis after each question. This is intended to be an INDIVIDUAL exercise in knowledge and understanding of the law and business ethics‚ please do not discuss the exam with your classmates. You are permitted to use outside material‚ however‚ you can receive full credit by using only the material from the book and class. *If I give you a legal conclusion‚ do not debate it and create
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DQ1 Wk 1 Define the following environmental schools of ethics — anthropocentric‚ biocentric‚ and deep ecology (also referred to as ecocentric) Anthropocentric - originates from the Greek word "anthropos" which means man in and the latin word "centralis" which means center. So simply Anthropocentric‚ is man center. So in theology the doctrine of anthropocentrism is simply that man is the center of all things and that man is not in need of God or higher power‚ and that man is capable of understanding
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did I learn? Relations between India and Pakistan have been complex and largely hostile. The reasoning behind the relation are due to a number of historical and political events. Britain ends its colonial rule over the Indian subcontinent‚ which becomes two independent nations‚ India and Pakistan? How do India and Pakistan compare in contrast‚ when it comes to government and culture? When have India and Pakistan relations been very dangerous? When have India and Pakistan relation been positive
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Case Study: Coke Zero I highly agree with the statement that “companies should develop products what will bring new customers into market rather than just creating variants on the old” (Lamb et al. 289) because when old products failed‚ it is an opportunity for the company to invest in different market segments— “a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs” (Lamb et al. 261)—that could potentially increase additional consumers
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MANAGEMENT EDUCATION IN INDIA - TRENDS‚ ISSUES AND CHALLENGES Beena John Dr.N. Panchanatham Abstract Economic development of a country is correlated with the development of higher education. 21st century India witnessed enormous transformation in its management education system. Globalization transformed the conventional approach of the system with a more efficient professional approach; it also resulted in introduction of new age management courses which have more economic value in today
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The College Cost Crisis September 4‚ 2003 A Congressional Analysis of College Costs and Implications for America’s Higher Education System by: Rep. John A. Boehner (R-OH)‚ Chairman‚ U.S. House Committee on Education and the Workforce & Rep. Howard P. “Buck” McKeon (R-CA)‚ Chairman‚ U.S. House Subcommittee on 21st Century Competitiveness Table of Contents Introduction and Key Findings Part One: The Federal Investment in Higher Education Part Two: Historical Perspective on College Cost Increases
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