AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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BUSS 5114 - People‚ Organisations and Leadership Study Period 1 2014 Assessment Task 2: Minor Case Study 2500 words (35% of total grade) Read the Buddy’s Snack Company case study below and answer all the following questions: 1. Consider the situation of Lynda‚ Michael and Kyle. Explain how each employee’s situation relates to Equity Theory. 2. Explain the motivation of these three employees in terms of the Expectancy Theory of motivation. 3. Explain how you would attempt to motivate each
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Executive summary The Computron‚ Inc. is facing problems regarding pricing the bid for Computron 1000X‚ future functioning of Frankfurt plant‚ impact on production due to current market breakdown. The main concern about Computron is that if the bid of 1000X should not higher than 20% of least bid to get the contract. It is strongly recommended to get the bid for functioning of new plant. Various issues regarding cutting down prices‚ bidding high or low and its pros-cons‚ current market situation
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HBR CASE STUDY ON “THE BEST OF INTENTIONS” - John Humphreys Submitted To Prof. Neeta Jain FORE School of Management Analysis Submitted By – Aayushi Singh (221002) Anjali Gera (221001) Ankit Arora (221022) Deeptiman Dasgupta (221039) Gaurav Maheshwari (221049) Gagandeep Chawla (221046) Analysis 1 – Issues in the case The major issues in the case are: i. Discrimination between employees – a) On grounds of gender : Some territories of business at AgFunds were conservative and the customers
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Case Study of ERP Implementation For a leading Manufacturing Company Eliva 2013 Uday Bararia Vismay Shah Vivek Subramaniam Vineet Shah 2/24/2013 Company overview: Eliva is a large global Elevator Company and is the market leader in elevator products across the world. The company has maintained its strength in engineering and design of elevator products by launching a low operating cost elevator model Solace 2.0. Business Challenges:
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Case Study: Stubble Trouble page 90 (a) The first unique selling point is that it gives the closest shave without irritation‚ this is one of the basic needs by all customers consuming on razors. Second the razor the blades shaving as close on the first stroke as on last‚ this means that the product is time saving‚ and makes shaving organized‚ again another demand by all customers. Finally‚ the color of the razor is the third unique selling point‚ the design of the razor attracts many customers
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Reflections 1 Based on the article‚ I agree with Paul Stokes‚ we are not entitled to our own opinions. We have the right to believe and speak freely about whatever we want regardless of what’s right or what everyone else believes. Paul argues that “The problem with “I’m entitled to my opinion” is that‚ all too often‚ it used to shelter belief that should have been abandoned.” It is unclear why having an opinions or being entitled to one shelters our beliefs when we as American’s have the right
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To: Senior Management of Oriflame Belarus From: Marketing Manager XXX Date: 21/11/2010 BUSINESS CASE Version Number: 1.0 Marketing research for customers segmentation This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties with exception of the individual ’s own professional advisers. page. 1 of 29 Table of Contents 1 Executive Summary
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CASE: Delights Restaurant Q1. Identify and describe the central motivational problems at Delights Jeremiah is working as a manager at Delights Restaurant‚ one of the chain restaurants that have reputation for having excellent food and dedicated employees located in Washington. Unfortunately he has encounter problem with his employees in the restaurant which cause the flow of customer began slipping and reflected his bonus. In Jeremiah case‚ the employee’s are poor of self esteem. They
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www.ccsenet.org/ijbm International Journal of Business and Management Vol. 7‚ No. 7; April 2012 The Study of Customer Satisfaction‚ Customer Trust and Switching Barriers on Customer Retention in Malaysia Hypermarkets Seiedeh Nasrin Danesh Faculty of Management and Information Technology‚ UCSI University Jalan Menara Gading‚ UCSI Heights‚ 56000 Kuala Lumpur‚ Malaysia Tel: 60-17-313-2730 E-mail: Danesh.nasrin@yahoo.com Saeid Ahmadi Nasab Faculty of Management and Information Technology
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