Answers to Case Study 12.1 Questions 1. | Short Term | Long Term | Piet Andaro | * Piet will be demotivated impacting the performance of his team and himself. * He might receive negative comments from his management who does not have a full understanding of the role played by Piet which will lead to further dissatisfaction. | * Piet might look forward for a career break which will give him an opportunity to consider other options available to him. * Another competitive Airline might
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feu Case Study About Enchanted Kingdom 1. What constitutes the core product and augmented product of enchanted kingdom? How do the elements of the product interact to provide customer satisfaction? * Enchanted kingdom was fully committed to providing their customers excellence in the standard and quality of service and facilities. The employees were trained to please their guest and look after their safety and protection within the theme park premises. 2. What are the peculiar
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Name #1 Name #2 Date Case #82 Prairie Winds Pasta – Capital Budgeting Methods & Cash Flow Estimation Summary of Case Prairie Winds Pasta is experiencing a high demand for pasta from its customers. The customers demand delivery with in one week with a maximum allowance of 10 days. The facility is running at full capacity - 24 hours a day. Question 1 Define the term “incremental cash flow.” Since the project will be financed in part by debt‚ should the cash flow statement
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CASE STUDY 2 INTERACTIVE SESSION : TECHNOLOGY IS THE IPAD A DISRUPTIVE TECHNOLOGY ? 1. Evaluate the impact of the iPad using Porter’s competitive forces model. Traditional Competitor The traditional competitor for iPad are televisions‚ newspapers‚ books‚ music store and magazine. Supplier The iTunes music store changed the customer perception of album and music bundle. Now‚ customers have drastically reduced their consumption of album. Prefer to download one song at time. Customer
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quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model Ling Zhao a‚ Yaobin Lu a‚⁎‚ Long Zhang a‚⁎‚ Patrick Y.K. Chau b a b School of Management‚ Huazhong University of Sci. and Tec. Wuhan 430074‚ China School of Business‚ The University of Hong Kong‚ Hong Kong‚ China a r t i c l e i n f o a b s t r a c t Understanding the antecedents and consequences of customer satisfaction in the mobile
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and expanding its fleet of rental cars from 7000 to 24‚000. The case describes the company’s processes and facilities as well as its pricing and promotional strategies. It also describes a number of significant changes that the company has made in the last year‚ including a move to allow rentals for as little as an hour that was designed to position easyCar as a competitor to local taxis‚ buses‚ trains and even car ownership. The case also explores several legal challenges the firm faced‚ including
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CASE 2 FOUR CUSTOMERS IN SEARCH OF SOLUTIONS OVERVIEW Four telephone subscribers from the same street in a suburb of Toronto complain individually to Bell Canada about a variety of different problems. Is there more to each problem than might appear on the surface? Does it offer Bell a marketing opportunity? TEACHING OBJECTIVES • Provoke a discussion of the potential underlying causes of consumer complaints. • Highlight the fact that complaints are often opportunities in disguise‚
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Executive summary ABC Company is a very profitable company which has achieved remarkable growth during the last two years. They had 55 local customers and foreign customers. One of their objectives was to increase their sales turnover by 20%. In order to do this they were focusing in view of expanding their international customer base. The financial manager Mr. Silva plays the role as a human resource manager and he recruit employees on his own way without considering recruitment and selection
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“Marketing on Blackberry Services in GCC Countries” Submitted by: MD.MAHMUDUL HASSAN Student No: 200823R6203 The Independent Study report has been submitted to the Skyline University College‚ In partial Fulfillment of the Degree: Bachelor of Business Administration (Marketing) April-2011 Acknowledgement I would like to thank all people who helped me during the course of this dissertation and with the help of whom I was able to reach to valuable
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company for which the analysis has to be done. The list of ratios to be calculated are: Liquidity Ratios: 1. Current Ratio 2. Quick Ratio 3. Cash Ratio Solvency Ratios: 1. Interest Coverage Ratio 2. Debt Equity Ratio 3. Proprietary Ratio Profitability Ratios: 1. Gross Profit Ratio 2. Operating Profit Ratio 3. Net Profit Ratio 4. Earnings Per Share (EPS) Return Ratios: 1. Return on capital employed 2. Return on equity 3. Return on total assets Turnover Ratios: 1. Asset turnover 2.
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