Childhood Obesity Obesity is when excess body fat has accumulated to the extent that it may have an adverse effect on health. In order for a child to be medical diagnosed as obese they would need to have a BMI (body mass index)‚ which is a measurement obtained by dividing a person’s weight by the square of the person’s height‚ within the 95th percentile. Unfortunately‚ this disease has become an epidemic in our world today. The worst part is that it is starting with the
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Chapter 2 1. After having read the formal definition of customer-based-brand-equity (p. 41) and the ensuing chapter discussion‚ think of a product category offering that you are familiar with. How do consumers make decisions whether or not to buy the product‚ and how do they arrive at their final brand decision? Do you agree with the three “ingredients” that are the basis for the definition of C.B.B.E? What are the implications for brand equity management for the brands in the category? For
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Harvard Business Review case study Products : Products Consumer Soaps Detergents Edible salt Scouring product Nirma shikakai Nirma shampoo Nirma toothpaste Industrial LAB ( Linear Alkyl Benzene ) AOS ( Alfa Olefin Sulfonate ) Sulfuric Acid Glycerin Soda Ash Pure salt Vacuum Evaporated Iodized Salt SSP- Single Super Phosphate Sodium silicate Soaps : Soaps Nirma Bath Soap Nirma Premium soap Nirma Beauty Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal Nima Lime Nima Herbal Nirma Herbalina Detergents
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1.2. Herbal Drug Substitution The drug which is used as a substitute of the original drug in its absence is referred as Abhava Pratinidhi Dravya in classical texts. This concept about the usage of a substitute drug was well mentioned by Acharya Bhavamishra in his classical work Bhavaprakasha. Bhavaprakasha is an important treatise on Ayurveda being counted as one of the LaghuTrayi (Three minor treatises)‚ others being Madhav Nidan and Sharangdhar Samhita. It is comprehensive in nature containing
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oAkapulko (scientific name: Cassia alata) - a shrub known to be a diuretic‚ sudorific and purgative. The medicinal uses of akapulko are to treat fungal infection of the skin and for the treatment of ringworms. English name: ringworm bush. Ampalaya (scientific name: Momordica charantia) - a vegetable used to treat diabetes (diabetes mellitus) it is now commercially produced in tablet form and tea bags. English name: bitter melon and bitter gourd. Atis (scientific name: Anona squamosa
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CEMS Case Study “L’Oréal (A): Fighting the Shampoo Battle” Case Study “L’Oréal (A): Fighting the Shampoo Battle” At the end of June 1997‚ L’Oréal’s Chairman and CEO‚ Lindsay Owen-Jones‚ called a meeting to study the European shampoo market. Although L’Oréal had several shampoo brands‚ among them Elsève‚ the shampoo market had never been one of the company’s main priorities because margins were extremely narrow. In addition to that‚ consumers perceived very few differences and therefore
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DEMAND FOR TEA EXCEEDED THE SUPPLY‚ DRIVING UP ITS PRICE (A Case Study Analysis) Presented to the Faculty of NATIONAL UNIVERSITY COLLEGE OF BUSINESS AND ACCOUNTANCY Manila‚ Philippines under the advisory of Prof. IRENEO R. AGUILAN In Partial Fulfillment of the Requirements for the Subject MACROECONOMIC THEORY 1st Semester‚ AY 2012-2013 Presented by Baja‚ Mark Joseph E. Buenaventura‚ Ariel B. Gabito‚ Charlene T. Tullao‚ Perlene Marie G. Young‚ Camela M. September 10‚ 2012
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OF METU STUDENTS ON SHAMPOO CONSUMPTION The word “shampoo” comes from the Hindu word champo which means “head massage”. In United Kingdom‚ there were special places to get head massage like Turkish baths where even the kings facilitate from. In the 1860s‚ the meaning of the word shifted from the sense of massage to applying soap to the hair. Then later‚ English hairstylers found new way of using soap on the hair‚ boiled down it and added herb in it. By the way‚ today’s shampoo started to compose
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offering a revolutionary new formula containing 1/4 cleansing cream. It went beyond mere "soap" to enhance the American woman’s beauty. Today it is a global masterbrand with products ranging from the original beauty bar to facial foam‚ to deodorant to shampoo. Its latest campaign sets out to widen and redefine the perception of beauty‚ to make a positive contribution to women’s self-esteem all over the world. Dubbed "Product X" in early 1953‚ the Dove beauty bar was a new product in a trifecta of Lever
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audit about dry shampoo. The products‚ we called dry shampoos‚ are look like powders or sprays‚ which are cleaned into the hair roots and brushed dandruff out. They were a good solution for the people who want to clean up‚ but they don’t have condition for washing their hair with shampoo and water. In my opinion‚ the dry shampoos have vast potential for future development. About this article‚ I plan to analyses the consumer influences and marketing decisions about dry shampoos from some aspects
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