IMPACT OF SOCIAL ADVERTISING IN INDIA [1]J.Sindhuja‚ [2]K.Parthiban SCHOOL OF MANAGEMANT SASTRA UNIVERSITY THANJAVUR Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics‚ such as peer-pressure‚ friend recommendations‚ and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily social
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healthy (NH) beverages. While functional drinks and RTD tea also posted impressive growth in 2007‚ they were growing from a very small base and are yet to achieve a critical mass in terms of establishing a loyal consumer base. Coca-Cola India and PepsiCo India slip in shares With consumers showing a growing preference for healthier soft drinks such as bottled water and fruit/vegetable juice rather than carbonates in 2007‚ the two carbonates giants suffered a marginal decline in share. Although
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Applied Research 13 March 2013 Economic Recession Affects Present and Future of Luxury Hotels This paper will discuss how economic recession affects present and future of luxury hotels. Society has been affected on all levels by the economic recession beginning around 2007 2008‚ including the hotel industry. Through this economic recession‚ the industry has seen the effects on business and leisure travel. While corporate travel has been more affected by the recession‚ leisure travel to luxury hotels has been affected in
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Impact of Global Economic Recession on the Livelihood of Diamond Workers: a case study of Gujarat‚ India Sarbeswara Sahoo 1 Assistant Professor (Economics) Mahatma Gandhi Labour Institute Ahmedabad Diamonds may be forever‚ but apparently Diamond buyers are more Fickle Gujarat is one of the most economically progressive provinces of the Indian Sub-Continent. Diamond Industry and the Diamond Workers have played a significant role in the high economic growth estimated at 12% SGDP per annum
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India’s Intra Industry Trade CONTENTS Acknowledgements 2 Introduction 4 Theoretical Framework 5 Methodology 6 Analysis 8 Sensitivity Analysis 12 Industry Analysis 14 Sugar industry 14 Diamond industry 18 Man made staple fibres 22 Preserved food industry 29 Carbon industry 36 Conclusion 41 Introduction The project of Intra Industry trade of India from 1990-2000 is an attempt to understand the India’s trade with world and changes taking place in the nature of trade in various
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IMPACT OF FDI TO FARMERS IN INDIA Shanmuga sundaram.S (MBA 1st year student Garden City College) ABSTRACT The goal of this paper is to examine the opportunities‚ challenges‚ responsibilities and recommendations for Foreign Direct Investment (FDI) impact on farmers in India. Since last two decades India is the attractive and profit oriented market for the investment to developed countries. FDI is an easy path to enter the market of developing countries as India
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Processing Industry of India B. Introduction Food processing is the conversion of raw ingredients into food items or in other forms of consumables by using different industrial processes and tools in order to produce marketable‚ consumable and long shelf life food products. Benefits of food processing are the removal of toxins‚ food preservation (longer shelf-life)‚ enabling of marketing and logistics tasks‚ and increasing of food consistency. The drawbacks in food processing industry are
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PROCESSING SECTOR 3 3. GOVERNMENT POLICIES 4 4. SWOT ANALYSIS FOR AGRO-PROCESSING INDUSTRY 6 5. GOAL 2015 7 6. ORGANISATION-VAPCOL 8 7. PRODUCT: CASHEW-NUT 9 7.1 Cashew industry in India: An Overview 10 7.2 Supply chain of Cashew product marketed by Vapcol 11 7.3 Value Addition Process 12 7.4 Sales and distribution and Marketing of Cashew nut 12 REFERENCES 13 List of tables Table 1: Agro-Processing Industries in India—Growth‚ Status and Prospects 4 Table 2: Product-Portfolio of VAPCOL 9 List
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all those who have helped us to put these ideas well above the level of simplicity & into something concrete. We owe our deepest gratitude to our principal [PROF. A.E. LAKDAWALA] for imparting us a golden opportunity to work on the project [CADBURY INDIA LTD.]. Sincere thanks to our project guide [PROF. JALPA] for her motivation & constant support at critical juncture during the entire course of preparation that has encouraged us to come up with this project. Thanks to our library staff for their cooperation
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The Indian cosmetics industry has witnessed rapid growth over the last couple of decades. With every passing year‚ the range of cosmetic and beauty products in India has widened tremendously. Beauty product manufacturers in India have mostly been catering to the great demand for cosmetics and toiletries that fall into the low- or medium-priced categories as the greatest demand in India always revolves around economically priced products. Recent cosmetics business market analysis reveals that
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