Introduction JetBlue Airways Corporation‚ or JetBlue‚ is New York’s Hometown Airline. The airline was‚ incorporated in‚ 1998‚ is a passenger carrier company. The Company operates various kinds of aircrafts‚ including Airbus A321‚ Airbus A320 and Embraer E190‚ providing air transportation services across the United States‚ the Caribbean and Latin America. JetBlue is the sixth largest passenger carrier in the U.S. (ref). The airline’s business model places emphasis on product and culture differentiation
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Running Header: JetBlue Airways IPO Valuation JetBlue Airways IPO Valuation Borislav Belenov‚ Wade Brashear‚ Jamie Clausen‚ Paul Collier‚ Nicole Hagan and Melissa Lein Managerial Finance Chadron State College Professor Steve Stoner May 2009 David Neeleman is the founder of JetBlue Airways‚ which began under the name of “New Air” in 1999. Many JetBlue executives were previously employed by Southwest Airlines‚ a competitor in the area of low cost travel. However‚ Mr. Neeleman’s vision was
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MANAGEMENT AT JETBLUE 1 Human Resources Management Analysis JetBlue Airways Case Study: JetBlue Airways: Starting from Scratch (Gittell & O’Reilly‚ 2001) Running Head: HUMAN RESOURCES MANAGEMENT AT JETBLUE 2 Abstract This paper identifies the various impacts of Equal Employment Opportunity (EEO) laws on JetBlue Airways and the
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JetBlue and Song: Competitive Rivalry between Low-Cost Carriers Case Analysis 2 Kathleen Quicho Prof. Rosalinda B. Lacerona Faculty‚ MGE 11A Time Context 2013 (Present) JetBlue is a United States domestic airline company who operates on a low-cost principle which translates into cheaper airfares to its customers. In February 2007 JetBlue underwent a particular event that could have been its last. Since its beginning in 1998 JetBlue became the 11th largest company in the industry
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INTRODUCTION JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. JetBlue offers its customers a quality product with young‚ fuel-efficient aircraft‚ leather seats‚ free in-flight-- (24-Channel live television via satellite Direct TV‚ Thompson et al. p C-53)--entertainment at every seat‚ pre-assigned seating and reliable performance. JetBlue. . As of Dec 31 2008‚ serves 52 destinations in 19 states‚ Puerto Rico‚ Mexico‚ and five countries
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1. Describe the “JetBlue Experience.” How is it related to the company’s overall business strategy? With the JetBlue Airways experience‚ passengers enjoyed free amenities such as watching live satellite TV‚ listening to XM satellite radio‚ brand name snacks‚ coffee and drink. Passengers can also experience paperless ticketing‚ assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry.
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Jet Blue Airways; Managing Growth 1. Jet Blue´s Business- level strategy; value and cost drivers Jet Blue uses to create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in 2000‚ JetBlue Airways has quickly become one of the largest discount airlines in the United States. Starting primarily by serving the East Coast‚ the airline has since expanded throughout the country and entered the international market. The reasons for its early success are
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JetBlue Airways IPO Valuation Summary In July 1999‚ David Neeleman announced his plan to launch a new airline that would bring “humanity back to air travel.” Despite the fact the airline industry had 87 new-airline failures in U.S. over the past 20 years. Neeleman’s plan convinced a group of investors and quickly raised $130 million from venture-capital community. This is the way JetBlue Airways established. With its strong capital base‚ JetBlue acquired a fleet of new Airbus A320 aircraft and focused
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Case study—JetBlue airways IPO valuation Introduction: As a leader of airways industries‚ JetBlue is successful because of professional services and a good management team. In 2002‚ JetBlue became a public company. Despite the fact that US airline industry had witness 87 new airline failures over the previous 20 years‚ Jetblue overcame difficulties and expressed confidence in the bright future. Before going public Before going public in 2002‚ JetBlue has outstanding advantage in the whole
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JetBlue Study New York based JetBlue Airways Corporation‚ entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday‚ February 14‚ 2007‚ when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast‚ and it forced them to give
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