methodology…………… 4. Analysis of FMCG market……… 5. Fast Moving Consumer Goods (FMCG) FMCG are products that have a quick shelf turnover‚ at relatively low-cost and don’t require a lot of thought‚ time and financial investment to purchase. The margin of profit on every individual FMCG product is less. However the huge number of goods sold is what makes the difference. Hence profit in FMCG goods always translates to number
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Index FMCG Industry FMCG stands for Fast Moving Consumer Goods. FMCG products are also known as consumer packaged goods. These goods are generally replaced within a year. This sector is the fourth largest sector in the economy and contributes to 3 million employment opportunities. This industry is characterised by well established distribution network‚ high penetration levels‚ low per capita consumption and intense competition between organised and unorganised segments. The total FMCG market is
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Academy of Economic Studies‚ Faculty of Business Administration Knowledge Management Case Study – SC Artis Bio Tech SRL [pic] 22 May 2012 1. Introduction Based on the current economic climate‚ only companies which have the ability to adapt to continuous changes‚ shape their business strategies according to the market and take calculated risks will be able to survive. Attributes such as creativity‚ flexibility and competitiveness have become of the utmost
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e Nicole Wells MISM 2301 CDM‚ Inc. Knowledge Management Case Study Questions: 1. What approaches does CDM employ to manage the tacit and the explicit knowledge within the organization and why does this effort require such different approaches to manage tacit versus explicit knowledge? [table] | |Tacit Knowledge |Explicit Knowledge |Why it’s different | |Technical disciplines
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Supply Chain Management of FMCG industry Group A2 Akshaya M Rajee-MBA10003 Eldho M Abraham –MBA10025 Lijo Jose-MBA10047 Ramya S-MBA10069 Sreeram C-MBA10093 3/9/2011 INTRODUCTION A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that
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Case Description Cablex Industries liked to be seen as itself a bastion of tradition. The original owner‚ Jagan‚ had maintained close control over the business for 25 years as it developed a number of cables for two wheelers. Until he retired in 1995‚ Jagan knew the names of every one of the 250 staff members and their families. He made all decisions about products‚ clients‚ and employment conditions‚ even signed every leave application. Jagan knew all dealers and major two wheeler manufacturers
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The theory on knowledge creation is Nonaka and Takeuchi. The organizational knowledge creation is explained in this theory. The knowledge is defined as “justified true belief” to reflect the knowledge context which exists. In ‘The Knowledge-Creating Company’ book‚ it defines organizational knowledge creation as the capability of a company as a whole to create new knowledge‚ disseminate it throughout the organization‚ and embody it in products‚ services and systems. The two parts of organizational
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current issue and full text archive of this journal is available at www.emeraldinsight.com/0263-5577.htm Knowledge management enablers: a case study Ying-Jung Yeh Department of Business Administration‚ National Taiwan University of Science and Technology‚ Taipei‚ Taiwan‚ Republic of China Knowledge management enablers 793 Sun-Quae Lai Department of Industrial Engineering and Management‚ National Taipei University of Technology‚ Taipei‚ Taiwan‚ Republic of China‚ and Chin-Tsang Ho Department
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advantages of FMCG companies. Discuss if these competitive advantages are sustainable and suggest how these companies should further develop their competitive advantages in future. The case study talks about how fast moving consumer goods (FMCG) achieve competitive advantages in marketing. A company is said to have a competitive advantage if the company has greater profitability comparing to the average profitability of his rivals and have better profit growth than other companies in the same industry
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Title New strategies for FMCG companies Author Source References sreekanth reddy‚ MBA II Mktg Forthright 1. Marketing Management‚ Phillip Kotler 2. site.securities.com 3. FT.com 4. The Economist 5. www.wikipedia.org Document Type Secondary Analysis Subject Date Abstract The FMCG sector is undergoing a slow but definite change towards higher productivity gains in spite of decreasing retail prices. In this scenario it is important for the companies to innovate‚ use economies of scale and
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