April 04‚ 2014 Fisher Esterification Introduction: Esters are one of the most common derivatives of carboxylic acids and are widely distributed in both nature and industry. A Fischer Esterification is the formation of an ester and water from alcohol and an acid. It is the simplest means of synthesizing an ester and requires the reaction of a carboxylic acid and an alcohol. The general reaction of Fischer esterification is‚ CH3CO2H + ROH ↔ CH3CO2R + H2O (reaction1) CH3COOH + ROH ↔
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HBR CASE STUDY Good Money After Bad? Jack Brandon’s initial idea has not panned out‚ and the cash is nearly gone. But he’s got a new plan. Will you back him a second time? by John W. Mullins F Daniel Vasconcellos overlooking the sparkling lights of San Francisco‚ Christian Harbinson gazed across the bay to the hills above Sausalito. “There’s nothing like a vigorous hike‚” he thought‚“to clear the mind before a crucial meeting.” It was a mild March evening‚ and the 35-year-old venture
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McDonald’s – Business Strategy in India Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy‚ its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India‚ its localization and entry strategy‚ its strong supply chain and pricing strategy. Table of Contents 1. Introduction 2. McDonald’s entry into India 3. Exhibit I: McDonald’s
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The Psychopath Case Study: Jack the Ripper Criminal Behavior Between 1888 and 1891‚ several brutal and violent murders occurred in Whitechapel‚ London. All the victims were poor females who were said to be prostitutes. The murders involved several signature characteristics that include: overkill‚ incapacitation‚ sexual degradation‚ genital mutilation and much more. The serial killer who was named “Jack the Ripper” was never captured and to this day there is much specialization on who and why
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Case Analysis of “From Regional Star to Global Leader” From HBR Case Study Introductory and summary of the incident Yang Jianguo was recently promoted from country manager for China to global head of product development at a French perfume maker named Deronde. He had been country manager for the China operations‚ having been promoted from his job running a lab that had produced two hit scents in the Asian market. The company’s CEO‚ Alain Deronde had chosen Jianguo over three other rising stars
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Although both the king and the sniper are two like minded individuals in the sense that they both have the audacity to kill other people without much forethought‚ the sniper is more shown as a soldier fighting for a war just doing what he has to do‚ whereas the king is shown to be just a selfish ruler who does whatever he wants simply because he can and because he thinks it is the best way to go about dealing with all of the criminal justice in the town. The sniper in the story is described
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Assignment 1: Case Study‚ Jack Nelson’s Problem 1. a) What do you think is causing some of the problems in the bank’s home office? 1. Ruth Johnson who has been working at the bank’s head office for last two months did not know what the machine she is using is called or what is does. That shows that the bank did not give her sufficient training to familiarize herself with the name and the function of the machine. However‚ she did know how the machine works‚ but this doesn’t mean that she has been
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feu Case Study About Enchanted Kingdom 1. What constitutes the core product and augmented product of enchanted kingdom? How do the elements of the product interact to provide customer satisfaction? * Enchanted kingdom was fully committed to providing their customers excellence in the standard and quality of service and facilities. The employees were trained to please their guest and look after their safety and protection within the theme park premises. 2. What are the peculiar
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Case Study: Supply Chain Revolution from Crocs Crocs’ supply chain revolution was the key to its success in the footwear industry. To discuss about it‚ let’s start with a review of the traditional model adopted by most of the companies in footwear industry. In the traditional practice‚ footwear companies showing around the world their upcoming products for the fall season in January‚ and buyers would place their orders during the shows. Orders placed would then be manufactured during the next
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MARKETING FUNDAMENTALS Project “You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market‚ segmenting and targeting the market based on the valuable results collected from their marketing research activities. To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market. The report has to be presented
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