TIFFANY INC. v. eBAY‚ INC. Facts: Tiffany Inc. authorized eBay Inc. to list its trademark on the e-market website. Many of these listings are authentic but a large number are also counterfeit. Ebay makes substantial investments in anti counterfeiting initiatives. It has developed and uses a fraud engine that finds listings containing obvious indicia of infringing activity. It also has established its Verified Rights Owner (VeRO) program that utilizes a notice-and-takedown system under which trademark
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Throughout our MBA program we’ve learned several business principals‚ study numerous of case studies and essentially discussed why were these business choices right or wrong. The heavy teaching on ethical decision making gives students the opportunity to apply these teachings‚ it is easy to observe and analyze where things have gone wrong however it is not so easy when you are presented with a problem and the correct solution may not be the solution you wanted. A recent unethical business decision
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“Lucent technologies is a company that designs and delivers the systems‚ software and services that drives the next generation communications networks. They are backed by Bell Labs research and development” (Fraser & Ormiston‚ p 79‚ para 2). “They use their strengths in mobility‚ optical‚ access‚ data and voice networking technologies‚ as well as services‚ to create new revenue generating opportunities. This makes it possible to help them better manage their networks. Their customers include
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Commercial Fixtures Inc. Case a) What does Commercial Fixtures do? What is their competitive position in the market place? CFI manufactures custom-engineered fluorescent lighting fixtures used for commercial and institutional applications Strive on designing products that are specific to the customer’s/lighting Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers Their prices aren’t as sensitive as other commonplace
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Case Analysis - Amgen Inc.: Planning the unplannable The biotech firm Amgen Inc. gives much attention and time to the planning process. Because the outcomes for a company like Amgen are often very unsure and many employees are quite sceptical about the use of such a planning‚ the main issue can be described as follows: What is the added value of planning for a fast-growing company in an uncertain and dynamic environment? To address this issue‚ an analysis will follow based on the following
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Wind Technologies (WT) has been a supplier of many different varieties of weather related radar and instrumentation. In 1986 the company focused its production on wind profiling radar systems that measure wind and atmospheric conditions. Management of Wind Technologies felt as though this consolidation would position the company as an industry leader in the future in a market that would have little competition. This consolidation was mainly due to being purchased by Vaitra‚ a high technology European
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Kaitlin Tolley MGT 331 Case 4: MagRec Inc. 1. If I were the manager I would have pushed for a more moral‚ honest solution to the problem with Partco. The company should have owned up to the poor quality parts and offer to fix any damaged parts for customers. Even though it would have cost the company time and money‚ it was the right thing to do. I think that if the company were to explain the situation to Partco- with the one bad batch of parts‚ and assured them that it wouldn’t happen again and
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1. Activity Based Costing benefits businesses that are more complex in nature. In this case‚ Greetings. INC has added a new product line‚ Wall Decor‚ which permits them to grow without expanding their physical stores; however‚ they have significantly raised their overhead costs by multiplying their cost drivers. Not to mention the fact that they have incorporated a largely automated system into their product line‚ which we know calls for an ABC system. The main reason to move to ABC though‚ would
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Case Problem: Blades‚ Inc. 1. One point of concern for you is that there is a tradeoff between the higher interest rates in Thailand and the delayed conversion of baht into dollars. Explain what this means. ANSWER: If the net baht-denominated cash flows are converted into dollars today‚ Blades is not subject to any future depreciation of the baht that would result in less dollar cash flows. 2. If the net baht received from the Thailand operation are invested in Thailand‚ how will
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Executive Summary: Par‚ Inc has developed a new coating designed to resist cuts and provide a more durable ball. One concern for Par‚ Inc was the effect of the new coating on driving distances. Par would like the new cut-resistant ball to offer driving distances comparable to those of the current-model golf ball. To compare the driving distances for the two balls‚ 40 balls of both new and current models were subjected to distance test. The testing was performed with a mechanical hitting machine
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