Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The Company has over 16‚000 employees & over 1500 managers • Annual Turnover of INR 27408 in 2013-14 • Strong local roots in more than 100 countries • Annual sales of €49.8 billion in 2013 • Unilever has 67.25% shareholding in HUL. • India ’s largest Fast Moving Consumer Goods (FMCG) Company with a heritage of over 80 years in India • 6.4 million outlets across India (2 million – retail) • Consumer
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Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions where necessary
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Chapter 1: A Mandate for Strategic Management Liberty industries‚ a firm founded in 1964‚ specialized in wooden package products‚ such as pallets‚ and was only a tiny three-person organization for nearly a decade. By 1987‚ however‚ the firm’s sales grew by a factor of 20 approaches $20 million a year". The planning system that had always been effective was no longer adequate to meet the challenges facing the organization. t With the help of consultant‚ the firm developed a nine-step
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Ref.No.: FM0001 Unilever Limited: Transforming the Finance ‘Function’ “Top performing businesses have top performing finance functions‚ but few finance functions are top performing.” – Scott Parker‚ Head of Financial Management‚ KPMG LLP (UK) In an era of globalisation‚ increasing economic pressures and stringent regulatory norms‚ the role of finance function is becoming much broader than ever before. With changing times the role of finance manager is becoming concentrated‚ moreover‚ Chief
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Global MBA Strategic Management Course Assessment 1 Contents 1.1 Video Game Industry in the USA ----------------------------------------------------------3 1.2 Activision Blizzard Inc -----------------------------------------------------------------------3 2.1 Video Game Industry in USA: Porter’s Five Forces Analysis -----------------------4 2.2 Actvision Blizzard: BCG Portfolio Analysis ---------------------------------------------5 3.1 Ice Cream Market in Singapore: Strategic Group Analysis
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Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment 1. Based on the case study above‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. The core reason of the introduction of the “Wheel” brand from the Hindustan Unilever Pvt. Ltd. (HUL) was to damage control the loss of market share due to the short-sightedness and the complacent attitude of the senior level managers to the potential of low income
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This case study chronicles Unilever efforts at restructuring‚ divesting‚ acquisition‚ and general streamlining of its worldwide operations. These operations‚ in 2000‚ encompassed 1‚600 brands in 88 countries. These products are mostly food‚ personal care‚ and household products. Around that same year‚ Co-chairmen Niall FitzGerald and Antony Burgmans decided that Unilever needed to make some rather drastic changes in order to remain competitive. More importantly that competitiveness was the importance
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STRATEGICALLY MANAGING THE HR FUNCTION Chapter Summary The chapter discusses the various roles and activities of the HR function first. Then it examines how to develop a market- or customer- oriented HR function. Next‚ the chapter describes the current structure of most HR functions. Finally‚ the chapter concludes with a discussion of new technologies that can improve HR effectiveness‚ including the Internet‚ expert systems‚ groupware‚ imaging‚ and various software applications. Learning Objectives
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Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers Overall winner of the 2008 European Case Clearing House Awards Winner of a 2007 European Case Clearing House Award in the category “Marketing” Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category “Marketing” 04/2008-5188 This case was prepared by Pedro Pacheco Guimaraes‚ INSEAD MBA 2003‚ and Pierre Chandon‚ Associate Professor of Marketing at INSEAD‚ as the basis
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