Grand Hotel (figure 1.) on November 21st 1980 and resulted in the deaths of 85 guests and hotel staff. Roughly 600 others were injured during the fire and also 35 fire fighters had to seek medical attention during and after the incident. The high-rise MGM Grand hotel building‚ first constructed in the early 1970s. The building consisted of twenty-one stories of guest accommodation situated above a large ground complex which included a casino‚ showrooms‚ and convention facilities. The hotel was relatively
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Banyan Tree hotels and resorts is still a small and new hotel group organization‚ they have a lot of ideas; being a worldwide business in their market. As they develop‚ they want to stay true to their core standards and beliefs so that they not change in the future ‚ trying to develop their selections and capability to bring the Banyan Tree Experience to their customers ; having a values which have shown their hard work since their first hotel in Thailand . To achieve more‚ they need to stay in
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TITLE City Hotel Trumer Stube: Great Budget Hotel In Salzburg Austria LEAD PARAGRAPH With its location on a quiet street in a pedestrian zone‚ Cityhotel Trumer Stube is a winner. This petite-sized hotel features just 20 rooms but offers personal attention typically found in more expensive hotels. PARAGRAPHS Room types Three types of rooms are offered. Choose a small budget room on the first floor‚ directly behind the reception desk with a mere 129 sq ft/11.98 m sq‚ a standard double room
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deals with the study of behavioural processes and strategic implications of this understanding for practicing marketing managers. Concepts from Social Sciences‚ Psychology‚ Economic and Cultural Anthropology are integrated to create an understanding of consumer behaviour in market exchanges. It also provides insights into consumer’s decision making process which is key in strategic effective decisions. Marketing applications of consumer behaviour concepts are illustrated using cases‚ examples‚ websites
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Introduction Case Study of Regency Grand Hotel This hotel is based in Bangkok and was established by local investors 15 years ago and was operated by Thai general manager since that time. It had 700 employees that time and use to provide good employee benefits‚ above market rate salaries and job security and bonuses regardless of the hotel performance during that year. This hotel was sold to an American large chain of hotel who wanted to expand its operation in Thailand. The general manger
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Case Study —— Service Quality at the Excelsior Hotel Kristen Adams had recently transferred to the Excelsior Hotel to improve the level of customer service. She had been with the company for five years and had been quite successful in improving the level of customer satisfaction at the two previous hotels to which she had been assigned. Kristen knew that the Excelsior was going to be a real challenge. The mix of business was 60 percent individual transient guests and 40 percent group business
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Case Study: Troubleshooting Information Systems at the Royal Hotel This is a case of Blake‚ a young‚ inexperienced professional‚ taking on an internship with a consulting company‚ who assigns him to manage the Royal Hotel in New York City‚ a luxury hotel which catered to businesses and had a large number of repeat guests. This case emphasizes the difficulties Blake faces in helping the hotel consistently keep the rooms in excellent condition while trying to implement ways to make it happen. Also
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Business Administration Hotel Continental and Armour Garments Company (Case Analysis) In Partial Fulfillment of the Course Requirements In Principles of Organization and Management MGT211 Kim Albarda Danika Issabel I. Anulao Alyssa Caren Bueno BSA – 1B Dr. Edmundo Banagan Professor Hotel Continental I. Background of the Study Mr. Oscar Mendoza is the owner of the Triumph Tours‚ and in July 1989‚ he read from newspaper an advertisement of leasing Hotel Continental’s facilities
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Hilton Hotels Case Study One Situation Analysis Week Three Catherine Seeley University of Phoenix MKT / 551 Marketing Management TRGRAD24 Marlene Deatherage April 17‚ 2006 Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P’s marketing strategy will be recommended‚ and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the
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PROJECT REPORT ON CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS. Submitted By: Yogesh Kumar Under the Guidance of: NCHMCT ROLL NO.: 111750 Mr. P. Suresh Final Year Lecturer B.SC in Hospitality & Hotel Administration (IHM GWALIOR) IHM Gwalior CERTIFICATE OF THE
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